Tour Marketing Director – LATAM
Live Nation Entertainment
full-time
Posted on:
Location Type: Hybrid
Location: Miami • California, Florida, Texas • 🇺🇸 United States
Visit company websiteSalary
💰 $120,000 - $150,000 per year
Job Level
Lead
About the role
- Develop and execute marketing plans in conjunction with artist & project teams
- Manage onsale timelines in partnership with ticketing lead
- Cultivate & maintain relationships with external partners to provide excellent client services
- Analyze past purchaser data & use research tools to drive decisions & shape ongoing marketing strategy
- Manage marketing budgets to achieve business objectives
- Collaborate with multiple teams to successfully execute strategic integrated marketing campaigns
- Execute national promotions and oversee local promotions, both in support of individual shows and tours
- Partner with PR team to develop & execute media events and PR opportunities to support tours
- Oversee the planning of digital media campaigns across multiple platforms
- Oversee social media campaigns and promotions to drive ticket sales, awareness and fan engagement
- Oversee the production of marketing assets including: audio & video spots, key art, social content, etc.
- Effectively utilize internal marketing tools & resources, following best practices
Requirements
- Minimum 5-7 years marketing experience in live entertainment or industry related field – international experience a plus
- Must be fully bilingual in English and Spanish
- Proven track record of outstanding client relationships
- Deep understanding of the live entertainment business
- Ability to clearly communicate strategic initiatives and navigate complex situations under pressure
- Exceptional written and verbal communication skills to professionally present pitches, marketing concepts and strategies to artist teams
- Work well in a team environment
- Ability to prioritize and meet deadlines while managing multiple projects
- Ability to adapt, communicate and manage in a fast-paced environment
- Strong time management skills, excellent organization skills and attention to detail
- Creativity skills and problem-solving aptitude
- Proactive work ethic
- Ability to recognize and define problems, collect information, establish facts and implement innovative solutions, tapping in key stakeholders.
- Strong Microsoft Office Suite, G-Suite skills, Box
- Experience with digital asset management systems and workflows
- Experience managing marketing budgets & campaign planning
- Bachelor’s degree required.
Benefits
- Medical, vision, dental and mental health benefits for you and your family
- Access to a health care concierge
- Flexible or Health Savings Accounts (FSA or HSA)
- Free concert tickets
- Generous paid time off including paid holidays, sick time, and personal days
- 401(k) program with company match
- Stock reimbursement program
- New parent programs including caregiver leave and baby bonuses
- Fertility, adoption, foster, or surrogacy support
- Career and skill development programs with School of Live
- Tuition reimbursement
- Student loan repayment
- Volunteer time off
- Crowdfunding match
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
marketing strategydigital media campaignssocial media campaignsmarketing budgetsclient relationship managementdata analysiscampaign planningproblem-solvingproject managementbilingual in English and Spanish
Soft skills
communication skillsteam collaborationtime managementorganization skillscreativityadaptabilityproactive work ethicattention to detailability to work under pressureability to prioritize
Certifications
Bachelor's degree