Associate Brand Director
Live Nation Entertainment
full-time
Posted on:
Location Type: Office
Location: New York City • New York • 🇺🇸 United States
Visit company websiteSalary
💰 $85,000 - $90,000 per year
Job Level
Lead
About the role
- Manage a portfolio of clients across multiple categories
- Continuously strengthen day-to-day client relationships through exceptional client service, detailed knowledge of client’s industry and business, impeccable program delivery and client
- Establish and grow relationships with key client contacts outside of the day-to-day relationships
- Develop and grow relationships with key Live Nation teams (i.e., Digital and social media, Promotions, Talent, Content Production, Legal, Finance, Research, etc.) to ensure the desired program delivery and results for clients
- Support VP, Sr Brand Director, Sales lead, Creative Solutions, and Integrated Marketing team, with developing strategic roadmap, creative programs, and business development/growth opportunities for key client relationships
- When required, review and edit relevant deal points and contracts for potential client programs and actively work with Sales and Legal to complete contract process
- Ensure delivery of contractual agreements including planning, execution, measurement, and reporting and proactively resolve any challenges with asset delivery
- Serve as key point of contact for all client specific financials including overall profitability, projections, and program budgets, including tracking expenses and identifying savings
- Lead key client meetings throughout the year, in-person and over phone – i.e., mid-campaign reviews, end of year recap/renewal discussions, etc., including development of presentations for meetings
- Oversee for all on-site activities for venues, festivals/venue, custom events, artist experiences and hospitality programs including coordination with venue staff, festival production leads, and/or third-party activation agencies
- Fully understand the Live Nation Digital ecosystem, and work directly with LN Digital Planning team to ensure all digital media programs are fully executed and optimized
- Development and delivery of program recaps in a timely manner, with analytical business results and key insights to improve and grow the business
- Assist clients in achieving ROI goals that will ensure maximum renewal opportunity
- Explore marketing trends, emerging technologies, and best practices to add value to sponsorship programs
- Support department wide development initiatives
- Additional responsibilities as requested from Manager and/or Senior Management
Requirements
- 7+ years direct experience in brand management, client service, media or entertainment, and/or marketing consulting, advertising or activation agencies
- Must have agency AND event experience, music industry experience a plus
- Record of success building, selling, and delivering innovative marketing programs with measurable results
- Experience with marketing programs that blend physical and digital components preferred
- Work with recognizable global brands preferred
- Success working with cross-functional teams
- Knowledge of consumer and market research with ability to implement into decision-making and management
- Track record for developing and growing client relationships
Benefits
- generous vacation
- healthcare
- retirement benefits
- student loan repayment
- tuition reimbursement
- six months of paid caregiver leave for new parents including fostering
- access to free live events through exclusive employee ticketing program
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
brand managementclient servicemarketing consultingadvertisingevent experienceconsumer researchmarket researchprogram deliverycontract managementfinancial tracking
Soft skills
relationship buildingcommunicationleadershipstrategic planningproblem solvingpresentation skillscollaborationanalytical thinkingclient managementteamwork