Portfolio Value Marketing Manager

LivaNova

Portfolio Value Marketing Manager defining value proposition for LivaNova's cardiopulmonary products. Collaborating across teams to enhance hospital engagement and marketing strategies.

Posted 5/10/2026full-timeRemote • Illinois, Tennessee, Texas • 🇺🇸 United StatesSeniorLead💰 $125,000 - $170,000 per yearWebsite

About the role

Key responsibilities & impact

Develop and lead portfolio‑level marketing strategy and brand management that unites LivaNova’s cardiopulmonary products into a clear, differentiated value proposition for hospital customers.
Define and maintain integrated portfolio value propositions and core messaging that translate individual product benefits into a compelling system‑level story.
Partner with product marketing teams to align product‑specific strategies with overarching portfolio narratives, ensuring consistency without sacrificing depth or differentiation.
Create customer‑facing portfolio tools and content (e.g., value decks, economic narratives, playbooks) tailored to clinical, economic, and executive hospital stakeholders.
Lead development of economic and outcomes‑based storytelling, including total cost of ownership, utilization efficiency, workflow impact, and long‑term value.
Support strategic account and IDN engagements by enabling cross‑product discussions and longer‑term planning conversations that extend beyond single purchasing decisions.
Collaborate with sales, corporate accounts, service, and communication teams as well as outside partners to ensure portfolio value messaging is reflected consistently across commercial strategies, field tools, and customer interactions.
Identify opportunities to strengthen portfolio differentiation, including bundled messaging, coordinated launches, and integrated product positioning.
Personally provide marketing management for all Cardiopulmonary service products
Build and maintain strong relationships with key opinion leaders and emerging thought leaders to influence strategy and stay ahead of market shifts.
Track and analyze market trends, proactively adjusting strategies and communicating insights to guide organizational focus and market opportunity.
Track progress of key initiatives, measure impact, and recommend options for improvement.
Work within LivaNova Ethics and Integrity framework and all industry guidelines to ensure all activities are compliant.
Take ownership of additional tasks and initiatives as needed.

Requirements

What you’ll need

Demonstrated ability to influence without direct authority, aligning product marketing, sales, communication, and service teams.
Comfortable acting as a connector across teams, ensuring consistency while respecting product‑level depth.
Experience translating complex concepts—such as total cost of ownership, service life, and long‑term value—into clear, compelling narratives.
Work well within teams that are not located within a specific building or geography.
Ability to travel regularly domestically (~25-30%) and internationally (1-2 times/year).
Ability to understand scientific facts and package them into a cohesive communication model for customers and sales personnel.
Strong analytical and financial skills to organize complex information into clear frameworks and business cases.
Excellent project management skills, with demonstrated ability to lead cross functional teams and develop new programs.
Ability to communicate effectively with health care professionals.
Strong interpersonal skills and professional demeanor
Ability to prioritize under pressure and manage multiple tasks simultaneously.
Ability to meet hospital credentialing requirements.
Solid MS Office skills including PowerPoint and Excel

Benefits

Comp & perks

Health benefits – Medical, Dental, Vision
Personal and Vacation Time
Retirement & Savings Plan (401K)
Employee Stock Purchase Plan
Training & Education Assistance
Bonus
Referral Program
Service Awards
Employee Recognition Program
Flexible Work Schedules

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketing strategybrand managementeconomic storytellingtotal cost of ownershiputilization efficiencyworkflow impactproject managementdata analysisbusiness case developmentportfolio management

Soft Skills

influence without authoritycross-functional collaborationcommunicationanalytical skillsinterpersonal skillsprioritizationadaptabilityrelationship buildingteamworkproblem-solving