Director, Global Patient Marketing – Epilepsy
LivaNova
full-time
Posted on:
Location Type: Remote
Location: Remote • Colorado, Illinois, Texas • 🇺🇸 United States
Visit company websiteSalary
💰 $150,000 - $220,000 per year
Job Level
Lead
About the role
- Lead the U.S. and OUS patient marketing strategy for VNS therapy, focusing on awareness of drug-resistant epilepsy, treatment options, and the role of neuromodulation.
- Build patient journey maps that capture diagnostic delays, treatment barriers, emotional needs, and referral pathways to epileptologists and comprehensive epilepsy centers (CECs).
- Identify unmet patient needs across regions and shape campaigns that address access, stigma, diagnosis delays, and treatment understanding.
- Design cutting-edge Direct-to-Consumer (DTC) multichannel campaigns to generate qualified leads and accelerate adoption.
- Lead digital-first patient engagement strategies across web, social, search, email, paid media, and community channels that educate and motivate patients/caregivers to explore VNS therapy.
- Create compliant, empathetic educational content on epilepsy, treatment options, VNS therapy expectations, and patient stories.
- Build strategic alliances with global epilepsy advocacy groups, international federations, regional chapters, and patient communities.
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or related field.
- 10+ years of patient or consumer healthcare marketing experience, including digital campaigns and educational programs.
- Experience within medical devices, neuromodulation, neurology, chronic disease management, or other highly regulated therapeutic areas.
- Deep understanding of patient and caregiver dynamics in epilepsy or other chronic neurological conditions.
- Strong experience navigating FDA, MLR, and device regulatory requirements.
- Demonstrated track record of driving measurable patient acquisition and engagement.
Benefits
- Health benefits – Medical, Dental, Vision
- Personal and Vacation Time
- Retirement & Savings Plan (401K)
- Employee Stock Purchase Plan
- Training & Education Assistance
- Bonus Referral Program
- Service Awards
- Employee Recognition Program
- Flexible Work Schedules
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
digital campaignspatient engagement strategiesmultichannel marketingpatient journey mappingeducational content creationmeasurable patient acquisitiontreatment understandingcompliance with FDA regulationsMLR navigationneuromodulation
Soft skills
leadershipstrategic thinkingempathycommunicationcollaborationproblem-solvingcreativityanalytical skillsadaptabilityrelationship building