Marketing & Growth Operations Manager

Little Sprouts, LLC

. Own HubSpot as a marketing platform, including landing pages and forms, lead capture logic, marketing workflows and automations, and connections to CRM.

Posted 4/21/2026full-timeLawrence • Massachusetts • 🇺🇸 United StatesMid-LevelSenior💰 $90,000 - $100,000 per yearWebsite

About the role

Key responsibilities & impact

Own HubSpot as a marketing platform, including landing pages and forms, lead capture logic, marketing workflows and automations, and connections to CRM.
Partner with Enrollment, IT, Digital Teams, and vendors to support CRM as the system of record for families and enrollment outcomes.
Ensure clean, reliable data flow between marketing tools, CRM, and ad platforms.
Define and document lead lifecycle rules, field usage, and data standards.
Serve as the point of accountability for marketing system health, governance, and scalability.
Own tracking strategy and measurement design across digital properties, with specific accountability for how Google Tag Manager (GTM) is used to support marketing and growth reporting.
Define what events, conversions, and data layers must be tracked to accurately measure performance across B2C and B2B initiatives.
Translate campaign, funnel, and launch requirements into clear GTM tracking specifications.
Own marketing and growth reporting end to end, connecting traffic, leads, nurtures, and enrollment outcomes.
Manage GA4 setup and governance, including event tracking and conversion definitions.
Build and maintain dashboards that surface B2C lead and enrollment performance, B2B pipeline inputs and conversion signals, and channel and campaign effectiveness.
Bring clarity and confidence to performance discussions with leadership.

Requirements

What you’ll need

6–10+ years of experience in marketing operations, growth operations, or analytics-focused marketing roles.
Strong hands-on experience with HubSpot marketing tools.
Experience supporting or integrating with a CRM platform.
Strong understanding of GA4, Google Tag Manager, and marketing analytics.
Experience defining tracking strategy and validating implementations.
Highly organized, systems-minded, and detail-oriented.
Comfortable partnering cross-functionally without formal authority.
Thrives in a growing environment where processes are still being built.

Benefits

Comp & perks

Health benefits are available upon start date.
Free Subscription to First Stop Health; receive ongoing care from doctors and prescribers through easy telehealth services.
Up to 75% discount on your child's tuition (Option for the initial $5,000 of tuition to be taken out of your paycheck before taxes through payroll deductions.)
Comprehensive benefits package, including health, dental, vision, and pet insurance.
401k with company match.
Tuition reimbursement.
Career advancement and coaching.
Additional Paid Time off and Holidays.
Referral Program.
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ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketing operationsgrowth operationsanalytics-focused marketingtracking strategyevent trackingconversion definitionsdata standardslead lifecycle rulesdashboard buildingdata flow management

Soft Skills

highly organizedsystems-mindeddetail-orientedcross-functional collaborationperformance discussion clarityadaptability in growing environments