Senior Manager, B2B Growth Marketing

Little Sprouts, LLC

Senior Manager responsible for B2B growth marketing strategies in a hybrid role at Babilou Family. Collaborating on positioning, demand generation, and employer marketing initiatives in early education.

Posted 4/21/2026full-timeLawrence • Massachusetts • 🇺🇸 United StatesSenior💰 $100,000 - $110,000 per yearWebsite

About the role

Key responsibilities & impact

Define and refine employer personas and buying committees (e.g., HR, Benefits, Total Rewards, Real Estate, Finance).
Own B2B positioning and messaging across employer segments, industries, and solutions.
Translate complex, services-based offerings into clear, outcome-driven value propositions for employers.
Partner with Sales to align messaging to real buyer objections, decision criteria, and deal realities.
Lead B2B go-to-market strategy for new and evolving employer solutions.
Own the development of all B2B-facing marketing assets, including:
Employer pitch decks and sales presentations
One-pagers, sell sheets, and case studies
Employer landing pages and conversion paths
Ensure all B2B materials are sales-ready, consistent, and continuously improved based on feedback.
Own B2B growth marketing strategy, including demand generation and experimentation.
Partner with agencies to plan, launch, and optimize paid campaigns across channels such as LinkedIn, search, and retargeting.
Support employer pitches, RFPs, and strategic opportunities with tailored marketing materials and insights.
Contribute to select strategic marketing initiatives across the organization, particularly those requiring advanced positioning and messaging.

Requirements

What you’ll need

7–10+ years of experience in B2B marketing, growth marketing, or go-to-market roles.
Experience owning or building a B2B marketing motion end to end (ideally in services, complex offerings, or multi-stakeholder sales).
Strong background in positioning, messaging, and demand generation.
Comfort working closely with Sales and leadership on revenue-aligned goals.
Experience managing agencies and external partners with confidence and clarity.
Analytical, curious, and comfortable operating without a playbook.
Excellent communicator who can simplify complexity and influence across teams.
This is a rare opportunity to build a B2B growth function from the ground up inside an organization with a meaningful mission, strong leadership buy-in, and real market demand. You’ll have ownership, visibility, and the chance to shape how a new growth engine comes to life.

Benefits

Comp & perks

Health benefits are available upon start date.
Free Subscription to First Stop Health; receive ongoing care from doctors and prescribers through easy telehealth services.
Up to 75% discount on your child's tuition (Option for the initial $5,000 of tuition to be taken out of your paycheck before taxes through payroll deductions.)
Comprehensive benefits package, including health, dental, vision, and pet insurance.
401k with company match.
Tuition reimbursement.
Career advancement and coaching.
Additional Paid Time off and Holidays.
Referral Program.
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Hard Skills & Tools

B2B marketinggrowth marketinggo-to-market strategydemand generationpositioningmessagingmarketing assets developmentcampaign optimizationsales presentationsRFPs

Soft Skills

communicationanalyticalcuriosityinfluencecollaborationleadershipclarityadaptabilityownershipstrategic thinking