Little Sprouts, LLC

Content Manager, Communications

Little Sprouts, LLC

full-time

Posted on:

Location Type: Hybrid

Location: Lawrence • Massachusetts • United States

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Salary

💰 $70,000 - $80,000 per year

About the role

  • Develop and manage a cross-channel content strategy aligned to enrollment goals
  • Create and maintain a content calendar spanning social media, email, website, and key campaigns
  • Ensure consistent messaging and tone across all parent-facing channels
  • Own social media content end-to-end: planning, writing, scheduling, and posting
  • Monitor and moderate comments and messages, escalating as needed
  • Partner with design and agency teams on creative assets
  • Track engagement and help optimize content over time
  • Own B2C nurture journeys for prospective and enrolled families
  • Write and optimize email campaigns, automated nurture series, and CRM communications
  • Collaborate with marketing operations to improve performance and conversion
  • Manage website content updates and new page creation
  • Write and edit parent-facing copy that is reassuring, approachable, and enrollment focused
  • Ensure content remains accurate and on brand across locations and programs
  • Collaborate with external design agencies to produce brochures, flyers, ads, and digital assets
  • Write creative briefs and provide thoughtful feedback
  • Translate strategy into clear, compelling, parent-friendly messaging

Requirements

  • 4–7 years of experience in content marketing, communications, or lifecycle marketing
  • Strong B2C writing experience (parent-, family-, or education-focused a plus)
  • Experience owning content calendars and managing content across multiple channels
  • Hands-on experience with social media management and moderation
  • Comfortable working in a lean, fast-moving team
  • Organized, proactive, and comfortable taking initiative
  • Experience working with creative or design agencies is a plus
  • Writing Samples: Please include 1–2 writing samples that demonstrate B2C communication, ideally for parents or families (email, web, or social)
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
content marketingB2C writingcontent calendar managementsocial media managementemail campaignsCRM communicationscontent optimizationcopywritingcontent strategydigital asset production
Soft Skills
organizedproactiveinitiativecollaborationcommunicationcreativityattention to detailadaptabilityproblem-solvingteamwork