Senior Manager, Lifecycle – Nurture, Retention & Loyalty

Little Sleepies

Senior Manager, Lifecycle at Little Sleepies managing retention and loyalty strategies. Leading cross-functional efforts to enhance customer engagement and maximize lifetime value.

Posted 6/20/2026full-timeLos Angeles • California • 🇺🇸 United StatesSenior💰 $115,000 - $130,000 per yearWebsite

About the role

Key responsibilities & impact

Architect the Retention Roadmap with Director
Lead messaging and engagement strategy for loyalty programs
Own post-purchase journey including education and onboarding
Shape personalization using machine learning
Design automated re-engagement and win-back flows
Leverage customer reviews and social proof
Collaborate with Creative, CS, Merchandising, and Site teams for A/B testing
Utilize AI to recommend next best product

Requirements

What you’ll need

5+ years in Lifecycle Marketing, CRM, or Growth
Proven track record in retention and loyalty strategy for D2C or e-commerce brand
Ability to build strategic roadmaps and learning agendas
Expert-level knowledge of A/B testing and data analysis
Experience with major customer engagement platforms (e.g., Klaviyo, Iterable)
Comfort working with data teams for machine learning models
Excellent communication skills

Benefits

Comp & perks

Health, dental, and vision insurance
Paid time off, vacation
Sick days
Paid holidays
Short and long-term disability
Life insurance
401(k)
Employee Assistance Program
Flexible Spending Accounts
Home office stipend
Internet stipend
Company discount
Team building activities
Company-issued computer

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

lifecycle marketingCRMgrowth marketingretention strategyloyalty strategyA/B testingdata analysismachine learningcustomer engagement

Soft Skills

communicationcollaborationstrategic planning