Retail Marketing Manager

Lithia

Manager, Retail Marketing Operations at Lithia & Driveway enhancing customer experience and loyalty across Florida dealerships through data-driven marketing strategies.

Posted 7/2/2026full-timeDoral • Florida • 🇺🇸 United StatesJuniorMid-Level💰 $80,000 - $125,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in automotive marketing and dealership operations, focusing on performance marketing and customer retention strategies. Proficient in leveraging analytics and data-driven insights to enhance customer experience and drive measurable results.

Highest-signal resume keywords

Automotive Marketing ExperiencePerformance MarketingCustomer Retention StrategiesData AnalysisLeadership Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Strategy DevelopmentCustomer Experience EnhancementCampaign ManagementPerformance Metrics AnalysisMulti-Location Retail Marketing

Soft Skills

Influencing DecisionsCollaborationStakeholder Engagement

Tools & Technologies

Google AnalyticsCRM ToolsReporting Platforms

Industry Keywords

Dealership OperationsCustomer LifecycleMarket TrendsEngagement Strategies

About the role

Key responsibilities & impact

Lead marketing strategies that improve sales, aftersales, profitability, and customer loyalty across stores
Develop programs and campaigns that strengthen retention and enhance the customer experience
Turn insights and scorecard metrics into actionable strategies and measurable results
Advise Store Leaders and collaborate with OEMs, internal teams, and vendors
Oversee content and campaigns that drive engagement and performance
Use analytics, market trends, and testing to continuously improve outcomes
Ensure consistency with company initiatives while acting as a key resource for stakeholders

Requirements

What you’ll need

Experience in automotive marketing, dealership operations, or multi-location retail marketing (2-5 years)
Strong understanding of performance marketing, customer lifecycle, and retention strategies
Ability to turn data into action (Google Analytics, CRM tools, reporting platforms)
Confidence working directly with leadership and influencing decisions.

Benefits

Comp & perks

Competitive pay
Medical, Dental and Vision Plans
Paid Holidays
PTO: 80 hours at time of hire
Short and Long-Term Disability
Paid Life Insurance
401(k) Retirement Plan
Employee Stock Purchase Plan
Lithia Learning Center
Vehicle Purchase Discounts
Wellness Programs