SEO Content Specialist

Lithia & Driveway

SEO Content Specialist crafting engaging SEO-optimized content for lithia.com and dealership websites nationwide. Collaborating across teams to boost organic traffic and drive customer engagement.

Posted 6/17/2026full-timeRemote • 🇺🇸 United StatesJuniorMid-Level💰 $50,000 - $75,000 per yearWebsite

About the role

Key responsibilities & impact

Develop and optimize websites for both mobile and desktop.
Identify common search trends using industry tools and create content to boost organic visibility.
Research, write, and edit SEO-focused content, including meta titles, descriptions, headlines, and image tags.
Monitor competitor activities and search trends to gain insights and propose innovative strategies.
Partner with Paid Media/SEM teams, Marketing Managers, and vendor partners to align strategies and build custom content.
Conduct regular audits to identify content/keyword gaps and maintain website accuracy.
Stay updated on Lithia events, OEM product releases, and vehicle refreshes to propose relevant content.
Lead and mentor Online Content Specialists, develop growth plans, and foster collaboration.
Own strategic campaigns, initiate seasonal content, and develop efficient processes to ensure effective communication.

Requirements

What you’ll need

2–5 years of professional SEO experience, with agency experience preferred
Strong attention to detail with a consistent focus on delivering high-quality work
Proficient in front-end technologies including HTML, CSS, and JavaScript
Experience with design tools such as Adobe Photoshop, InDesign, and Dreamweaver
Solid understanding of SEO best practices, including UTM tracking and web analytics (Google Analytics)
Experience using AI-powered SEO tools strongly preferred
Ability to design, edit, and optimize images for web performance
Excellent written and verbal communication skills
Demonstrated ability to manage multiple priorities with a strong sense of urgency in a fast-paced environment
Leadership experience mentoring teammates and presenting in team or stakeholder meetings.

Benefits

Comp & perks

Competitive pay
Medical, Dental and Vision Plans
Paid Holidays & PTO
Short and Long-Term Disability
Paid Life Insurance
401(k) Retirement Plan
Employee Stock Purchase Plan
Lithia Learning Center
Vehicle Purchase Discounts
Wellness Programs

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

SEOHTMLCSSJavaScriptUTM trackingweb analyticsimage optimizationcontent creationcontent auditingAI-powered SEO tools

Soft Skills

attention to detailcommunicationleadershipmentoringcollaborationtime managementurgencystrategic thinkingproblem-solvingcreativity