Senior Social Media, Reputation Specialist

Lithia & Driveway

Senior Social Media & Reputation Specialist at Lithia & Driveway driving brand engagement and managing online communities. Execute social media strategies, create content, and manage reputation across platforms.

Posted 5/22/2026full-timeMedford • Oregon • 🇺🇸 United StatesSenior💰 $50,000 - $75,000 per yearWebsite

About the role

Key responsibilities & impact

Develop and execute innovative social media strategies aligned with each brand’s voice, goals, and audience
Build and maintain strategic content calendars that align with campaigns, trends, and seasonal opportunities
Create engaging platform-specific content including graphics, videos, infographics, and copy
Ensure all creative aligns with brand standards and messaging
Manage and engage with online communities across social and review platforms
Respond thoughtfully and professionally to customer feedback, comments, and reviews
Maintain a 100% response rate across review sites while protecting and strengthening brand reputation
Monitor brand sentiment and proactively identify opportunities or risks
Track trends, competitor activity, and audience conversations to drive strategy and innovation
Build and optimize social listening queries for brand and competitive insights
Analyze campaign and reputation performance, providing actionable recommendations and reporting to leadership
Partner with influencers and industry partners to expand brand reach when applicable
Collaborate closely with marketing, design, customer support, and dealership teams to ensure consistent messaging across channels
Support on-site events through content capture, execution, and social coverage
Identify and create engaging moments for digital and social storytelling before, during, and after events
Participate in event planning to maximize audience engagement opportunities

Requirements

What you’ll need

3+ years of social media experience (automotive industry experience preferred but not required)
Strong understanding of social media strategy, platform trends, and reputation management
Exceptional written communication and creative storytelling skills
Experience creating engaging digital content across multiple platforms
Strong business acumen with the ability to align social strategies to business goals
Comfortable working cross-functionally with internal teams and external partners
Bachelor’s degree in Marketing, Communications, or related field preferred but not required

Benefits

Comp & perks

Competitive pay
Medical, Dental and Vision Plans
Paid Holidays & PTO
Short and Long-Term Disability
Paid Life Insurance
401(k) Retirement Plan
Employee Stock Purchase Plan
Lithia Learning Center
Vehicle Purchase Discounts
Wellness Programs

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

social media strategycontent creationdigital contentsocial listeningcampaign analysisreputation managementgraphic designvideo productioninfographic designcopywriting

Soft Skills

written communicationcreative storytellingbusiness acumencross-functional collaborationcustomer engagementstrategic thinkingcommunity managementevent planningtrend analysisproblem-solving