Brand Manager

Lithia & Driveway

Brand Manager for GreenCars driving brand awareness and dealership engagement through digital marketing and event execution. Collaborating with cross-functional teams for effective execution.

Posted 5/15/2026full-time🇺🇸 United StatesMid-LevelSenior💰 $75,000 - $100,000 per yearWebsite

About the role

Key responsibilities & impact

Support execution of GreenCars campaigns, content initiatives, dealership programs, and partner activations
Coordinate cross-functional projects, timelines, deliverables, and stakeholder communications
Build and maintain relationships with dealership and retail teams to support program adoption
Partner with marketing, sales, CRM, and retail teams to support lead generation and lead management efforts
Assist with planning and execution of events and activations, including logistics, lead capture, and follow-up
Support GreenCars.com content and communications across digital channels
Track program performance and support reporting on campaign and activation results

Requirements

What you’ll need

3+ years of experience in marketing, brand management, digital marketing, events, CRM, or retail/dealership operations
Strong project management, communication, and organizational skills
Experience working in cross-functional environments with multiple stakeholders
Familiarity with CRM systems, lead management, and performance reporting preferred
Ability to manage multiple priorities in a fast-paced environment
Experience supporting campaigns, activations, or event execution preferred
Bachelor’s degree in Marketing, Business, Communications, or related field preferred (not required)
Willingness to travel up to ~1 week per month as needed

Benefits

Comp & perks

Competitive pay
Medical, Dental and Vision Plans
Paid Holidays & PTO
Short and Long-Term Disability
Paid Life Insurance
401(k) Retirement Plan
Employee Stock Purchase Plan
Lithia Learning Center
Vehicle Purchase Discounts
Wellness Programs

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

digital marketingbrand managementevent executionlead managementperformance reportingcampaign supportproject management

Soft Skills

communicationorganizational skillsrelationship buildingcross-functional collaborationability to manage multiple priorities

Certifications

Bachelor’s degree in MarketingBachelor’s degree in BusinessBachelor’s degree in Communications