Paid Social Specialist
Lithia & Driveway
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $40,000 - $60,000 per year
About the role
- Set up and manage paid social ads for Facebook, Instagram and other potential platforms
- Research and create specific audiences for more granular targeting in each ad set
- Monitor and optimize campaigns on a daily, weekly, and monthly basis by analyzing performance data, forming hypothesis and testing new approaches.
- Establish workflow for new ad insertions through project management software
- Identify high- and low-performing stores based on established KPI’s
- Provide store-specific reporting on an established frequency or on request
- Assist in the development and automation of scorecard reporting
- Setup new pixels and catalogs for new accounts
- Administration of Facebook Business manager assets
Requirements
- Strong attention to detail
- Sense of urgency
- Excellent communication
- Experience with data analysis and various reporting tools
- Facebook Business Manager experience
- Bachelor’s degree preferred
Benefits
- Competitive pay
- Medical, Dental and Vision Plans
- Paid Holidays & PTO
- Short and Long-Term Disability
- Paid Life Insurance
- 401(k) Retirement Plan
- Employee Stock Purchase Plan
- Lithia Learning Center
- Vehicle Purchase Discounts
- Wellness Programs
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
data analysisreporting toolspaid social adsaudience targetingcampaign optimizationKPI analysisscorecard reportingpixel setupcatalog management
Soft Skills
attention to detailsense of urgencycommunication