Litera

Senior Manager, Web and Digital Marketing

Litera

full-time

Posted on:

Location Type: Hybrid

Location: ChicagoIllinoisMassachusettsUnited States

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Salary

💰 $130,000 - $155,000 per year

Job Level

Tech Stack

About the role

  • Lead the modernization and strategy and execution for Litera.com
  • Manage our team of web developers, and digital marketers
  • Oversee website architecture leveraging Drupal CMS
  • Develop and report on key performance metrics to track the impact of tests and initiatives
  • Optimize for customer and user journeys
  • Drive conversion rate optimization including launching A/B tests and personalization experiments
  • Monitor key web traffic, performance, and ROI KPIs and leverage analytics tools
  • Drive improvement of the Webstore eCommerce platform

Requirements

  • Bachelor's degree in Marketing, Computer Science, or related field
  • 7+ years of experience in web management or digital marketing
  • 3+ years of team leadership experience
  • Experience managing enterprise-level websites using Drupal or similar CMS, as well as eCommerce platforms
  • Strong understanding of technical SEO, content strategy, and web analytics
  • Experience with website migrations and integrations
  • Proficiency with analytics platforms: SEMRush, Google Search Console, and Analytics as well as Salesforce dashboards and Looker Studio
  • Excellent project management and communication skills.
Benefits
  • Health insurance
  • Retirement savings plans
  • Generous paid time off
  • Supportive work-life balance
  • Professional development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
web managementdigital marketingDrupal CMSeCommerce platformstechnical SEOcontent strategyweb analyticswebsite migrationsA/B testingconversion rate optimization
Soft Skills
team leadershipproject managementcommunication
Certifications
Bachelor's degree in MarketingBachelor's degree in Computer Science