Senior Manager, Web and Digital Marketing

Litera

Senior Manager responsible for Litera's website and digital presence. Leading high-impact projects to enhance web performance and drive AEO growth while collaborating with cross-functional teams.

Posted 4/11/2026full-timeChicago • Illinois, Massachusetts, New Jersey, New York, North Carolina • 🇺🇸 United StatesSenior💰 $130,000 - $155,000 per yearWebsite

Tech Stack

Tools & technologies

Drupal

About the role

Key responsibilities & impact

Lead the modernization and strategy and execution for Litera.com
Manage our team of web developers, and digital marketers
Oversee website architecture leveraging Drupal CMS
Develop and report on key performance metrics to track the impact of tests and initiatives
Optimize for customer and user journeys
Drive conversion rate optimization including launching A/B tests and personalization experiments
Monitor key web traffic, performance, and ROI KPIs and leverage analytics tools
Drive improvement of the Webstore eCommerce platform

Requirements

What you’ll need

Bachelor's degree in Marketing, Computer Science, or related field
7+ years of experience in web management or digital marketing
3+ years of team leadership experience
Experience managing enterprise-level websites using Drupal or similar CMS, as well as eCommerce platforms
Strong understanding of technical SEO, content strategy, and web analytics
Experience with website migrations and integrations
Proficiency with analytics platforms: SEMRush, Google Search Console, and Analytics as well as Salesforce dashboards and Looker Studio
Excellent project management and communication skills.

Benefits

Comp & perks

Health insurance
Retirement savings plans
Generous paid time off
Supportive work-life balance
Professional development opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

web managementdigital marketingDrupal CMSeCommerce platformstechnical SEOcontent strategyweb analyticswebsite migrationsA/B testingconversion rate optimization

Soft Skills

team leadershipproject managementcommunication

Certifications

Bachelor's degree in MarketingBachelor's degree in Computer Science