Partner with the product marketing and content teams to design and execute demand generation programs to create compelling demand gen content and offerings mapped to buyer personas, pain points, and buying cycles
Work closely with Sales Leaders to develop and support whitespace and product focused ABM programs plans to help Litera drive incremental pipeline and bookings
Forecast, analyze, and evaluate the effectiveness of all demand generation and awareness activities; report on program activities, including cost per lead, cost per response, trends, conversion to opportunity rates, contribution to sales pipeline, ROI, etc.
For all programs, work with content marketing to initiate landing page creation, email copy, and automated workflows to support the execution of digital programs
Manage and execute global virtual events, webinars, multi-touch emails, 3rd party sponsorships, etc.
Work closely with Business Development Representative (BDR) team and Customer Success Managers (CSMA) to improve MEL, MQL, and SQL conversion rates and lead handling processes

Requirements

5+ years of professional Marketing experience preferably in the Tech/Software and or Legal Tech space.
Proficient experience with using marketing and sales tools (Marketo, hubspot, Salesforce, 6Sense)
Deep understanding of marketing analytics and how to make metric driven decisions.

Benefits

Health insurance
Retirement savings plans
Generous paid time off
Supportive work-life balance

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

demand generationmarketing analyticsABM programslead conversionemail marketinglanding page creationautomated workflowscost per lead analysisROI analysismetric driven decision making

Soft Skills

collaborationcommunicationanalytical thinkingproject managementstrategic planning