Senior Manager, Marketing Operations

Litera

. Own the marketing technology stack and work to continuously improve existing integrations and workflows between systems.

Posted 3/4/2026full-timeToronto • Massachusetts, North Carolina, Pennsylvania, Texas • 🇺🇸 United StatesSenior💰 $85,000 - $125,000 per yearWebsite

About the role

Key responsibilities & impact

Own the marketing technology stack and work to continuously improve existing integrations and workflows between systems.
Oversee the execution and QA of marketing campaigns, workflows, nurture programs, and automation and suggest improvements based on industry best practices.
Build and maintain dashboards for pipeline, attribution, campaign ROI, and performance analytics.
Develop scalable processes for execution, QA, compliance, and reporting.
Collaborate closely with Demand Generation, Sales, Product Marketing, and Revenue Operations.

Requirements

What you’ll need

7–10+ years of experience in marketing operations, revenue operations, or digital marketing.
Deep expertise with marketing automation platforms (Marketo), Salesforce CRM, intent-based platforms such as 6Sense, and analytics tools.
Strong understanding of B2B demand generation, lead lifecycle, attribution methodologies, and pipeline reporting.
Analytical mindset with the ability to translate data into actionable insights.
Experience managing and developing teams.

Benefits

Comp & perks

Health insurance
401(k) with company contribution
Generous paid time off
Supportive work-life balance
Career paths and professional development opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketing automationSalesforce CRManalyticspipeline reportingattribution methodologiesdata analysisQA processescompliance reportingcampaign executionworkflow automation

Soft Skills

analytical mindsetteam managementcollaborationcommunicationprocess improvementleadership