Senior Manager, Marketing Operations
Litera
full-time
Posted on:
Location Type: Hybrid
Location: Toronto • Massachusetts • North Carolina • United States
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Salary
💰 $85,000 - $125,000 per year
Job Level
About the role
- Own the marketing technology stack and work to continuously improve existing integrations and workflows between systems.
- Oversee the execution and QA of marketing campaigns, workflows, nurture programs, and automation and suggest improvements based on industry best practices.
- Build and maintain dashboards for pipeline, attribution, campaign ROI, and performance analytics.
- Develop scalable processes for execution, QA, compliance, and reporting.
- Collaborate closely with Demand Generation, Sales, Product Marketing, and Revenue Operations.
Requirements
- 7–10+ years of experience in marketing operations, revenue operations, or digital marketing.
- Deep expertise with marketing automation platforms (Marketo), Salesforce CRM, intent-based platforms such as 6Sense, and analytics tools.
- Strong understanding of B2B demand generation, lead lifecycle, attribution methodologies, and pipeline reporting.
- Analytical mindset with the ability to translate data into actionable insights.
- Experience managing and developing teams.
Benefits
- Health insurance
- 401(k) with company contribution
- Generous paid time off
- Supportive work-life balance
- Career paths and professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
marketing automationSalesforce CRManalyticspipeline reportingattribution methodologiesdata analysisQA processescompliance reportingcampaign executionworkflow automation
Soft Skills
analytical mindsetteam managementcollaborationcommunicationprocess improvementleadership