Litera

Product Marketing Manager – Legal CRM Solutions

Litera

full-time

Posted on:

Location Type: Hybrid

Location: Raleigh • Illinois • Massachusetts • United States

Visit company website

Explore more

✨ AI Apply
Apply

Salary

💰 $80,000 - $100,000 per year

About the role

  • Define the product GTM strategy and the right mix of marketing tactics and programs
  • Own product-related marketing content from conceptualization to measurement
  • Lead the planning and execution of product launches
  • Be the Revenue and Sales Enablement team’s “go-to” person for product-specific questions
  • Stay current on market-specific trends and strategies
  • Work across teams to drive demand and co-develop up-sell and cross-sell campaigns
  • Assist in the creation of customer case studies

Requirements

  • 5+ years of marketing with focus on the product marketing function
  • 3+ years B2B marketing experience
  • Familiar with the buyer’s journey and how to deliver the right message at the right time
  • Legal industry a plus, not required
  • Skilled in value-based storytelling; Skilled in defining product messaging and driving value-based messaging throughout various stages of the funnel
  • Excellent communicator; Excellent writing verbal communication skills
  • Self-starter; Take a proactive approach to problem-solving
  • Problem solver; Able to embrace a challenge, be comfortable under pressure
  • Respectful; Know when to push on what you believe in and when to pull back
  • Team-player; A collaborator that supports the PMM team and teams across the organization
  • Flexible and dependable; Exceptional time management and ability to adapt nimbly to evolving priorities
  • Strategic and empathetic; Be able to put yourself in the shoes of a customer or sales
  • Business-minded; Able to solve a problem analytically or with intuition and creativity
Benefits
  • Health insurance
  • Retirement savings plans
  • Generous paid time off
  • Supportive work-life balance
  • Career growth and development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketingB2B marketingvalue-based storytellingproduct messagingdemand generationup-sell campaignscross-sell campaignscustomer case studiesGTM strategymarketing tactics
Soft Skills
excellent communicatorproblem solverself-starterteam playerflexibledependablestrategicempathetictime managementcollaboration