Head of Demand Generation

Liquid Web

Head of Demand Generation at Nexcess overseeing the marketing pipeline and collaborating with various teams. Leading a team to execute strategic marketing goals in the United States.

Posted 4/14/2026full-timeRemote • Missouri • 🇺🇸 United StatesLead💰 $150,000 - $175,000 per yearWebsite

About the role

Key responsibilities & impact

Reporting directly to the Director of Growth Marketing, the Head of Demand Generation is the pipeline engine of the Nexcess growth marketing team.
While the Director sets the overarching GTM strategy and revenue targets, you own the full demand generation motion — the GTM playbooks, the account-based programs, the BDR targeting strategy, and the $1M+ marketing-generated pipeline number.
You will lead a team of three — a Growth Media Strategist, an Events Manager, and a Growth Coordinator — and work in close partnership with Strategic Partnerships, Lifecycle, Content Experience, and Web Experience to ensure every channel and program is coordinated around a shared target account list, not operating as an isolated campaign.
You are the person who translates the Director's strategy into executable plays, holds the BDR team to a shared definition of pipeline, and makes the kill-or-scale call on every program within a defined window.

Requirements

What you’ll need

You have successfully held previous roles in (any of): Demand Generation Leadership
You have owned a marketing-generated pipeline target — not a lead volume goal — and hit it by building programs, not by running campaigns
Account-Based Marketing: You have built named account lists, designed multi-channel ABM programs, and measured success at the account level rather than the lead level
GTM Strategy: You have written GTM playbooks that execution teams actually used — with ICP segmentation, channel logic, messaging frameworks, and sales enablement assets built in
Sales Enablement Ownership: You have designed the BDR targeting strategy and sequence logic, not just handed off a list and hoped for the best
Intent Data Proficiency: Proven experience using 6sense, Bombora, or equivalent intent platforms to prioritize accounts, design escalation triggers, and measure the dark funnel lift of marketing programs
Pipeline Accountability: Has been held to a marketing-generated pipeline number before — understands the difference between pipeline sourced, pipeline influenced, and pipeline at risk, and can defend each figure to a CFO
Systems Thinking: Can design the logic of a GTM play — the if/then trigger architecture, the signal threshold, the escalation path, the attribution model — without needing a technical team to translate it
People Leadership: Has managed a team of 2–4 ICs in a marketing function, with direct accountability for their output quality and professional development.

Benefits

Comp & perks

🌐 Worldwide Post a Job Affiliates ❌ Jobs You've Hidden ⭐️ Saved Jobs ✅ Applied Jobs Account Liquid Web Website LinkedIn All Job Openings 501 - 1000 employees Founded 1997 ☁️ SaaS SaaS Liquid Web is a company that specializes in providing a wide range of managed hosting services tailored for businesses and professionals. They offer solutions like WordPress hosting and cloud hosting, emphasizing security and performance to meet the needs of their customers. With a focus on reliability and support, Liquid Web is renowned for offering dedicated servers, VPS, and various hosting products designed to enhance online presence and streamline operations. Head of Demand Generation 🔥 1 hour ago 🚗 Michigan – Remote 💵 $150k - $175k / year ⏰ Full Time 🔴 Lead 📈 Performance Marketing Apply Now Find Hiring Managers Customize resume for this job ☆ Save ☑️ Mark as applied ❌ Hide Report problem 📋 Description
Reporting directly to the Director of Growth Marketing, the Head of Demand Generation is the pipeline engine of the Nexcess growth marketing team.
While the Director sets the overarching GTM strategy and revenue targets, you own the full demand generation motion — the GTM playbooks, the account-based programs, the BDR targeting strategy, and the $1M+ marketing-generated pipeline number.
You will lead a team of three — a Growth Media Strategist, an Events Manager, and a Growth Coordinator — and work in close partnership with Strategic Partnerships, Lifecycle, Content Experience, and Web Experience to ensure every channel and program is coordinated around a shared target account list, not operating as an isolated campaign.
You are the person who translates the Director's strategy into executable plays, holds the BDR team to a shared definition of pipeline, and makes the kill-or-scale call on every program within a defined window. 🎯 Requirements
You have successfully held previous roles in (any of): Demand Generation Leadership
You have owned a marketing-generated pipeline target — not a lead volume goal — and hit it by building programs, not by running campaigns
Account-Based Marketing: You have built named account lists, designed multi-channel ABM programs, and measured success at the account level rather than the lead level
GTM Strategy: You have written GTM playbooks that execution teams actually used — with ICP segmentation, channel logic, messaging frameworks, and sales enablement assets built in
Sales Enablement Ownership: You have designed the BDR targeting strategy and sequence logic, not just handed off a list and hoped for the best
Intent Data Proficiency: Proven experience using 6sense, Bombora, or equivalent intent platforms to prioritize accounts, design escalation triggers, and measure the dark funnel lift of marketing programs
Pipeline Accountability: Has been held to a marketing-generated pipeline number before — understands the difference between pipeline sourced, pipeline influenced, and pipeline at risk, and can defend each figure to a CFO
Systems Thinking: Can design the logic of a GTM play — the if/then trigger architecture, the signal threshold, the escalation path, the attribution model — without needing a technical team to translate it
People Leadership: Has managed a team of 2–4 ICs in a marketing function, with direct accountability for their output quality and professional development. Apply Now 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score Similar Jobs VP, Demand Generation 🔥 18 hours ago EDB 501 - 1000 🏢 Enterprise 🤝 B2B Website LinkedIn All Job Openings VP of Demand Generation responsible for architecting global demand strategies at EDB. Leading digital marketing efforts to drive pipeline growth and customer acquisition. 🇺🇸 United States – Remote 💰 Venture Round on 2019-10 ⏰ Full Time 🔴 Lead 📈 Performance Marketing Director, Paid Social 🔥 20 hours ago DEPT® 1001 - 5000 🤖 Artificial Intelligence 📱 Media 🏢 Enterprise Website LinkedIn All Job Openings Director of Paid Social at DEPT® leading strategy and performance initiatives for client growth. Overseeing a high-performing team in delivering excellence in paid social advertising. 🇺🇸 United States – Remote 💵 $125k - $135k / year ⏰ Full Time 🔴 Lead 📈 Performance Marketing Principal Demand Generation Campaign Manager 🔥 22 hours ago MeridianLink 501 - 1000 💳 Fintech 🏦 Banking ☁️ SaaS Website LinkedIn All Job Openings Principal Demand Generation Campaign Manager managing targeted campaigns to drive customer expansion for MeridianLink. Collaborating with sales and marketing teams to optimize demand strategies. 🇺🇸 United States – Remote 💵 $104.1k - $177.6k / year 💰 $485M Post-IPO Debt on 2021-11 ⏰ Full Time 🔴 Lead 📈 Performance Marketing 🦅 H1B Visa Sponsor Performance Marketing Manager 🕒 Yesterday Absorb Software 501 - 1000 ☁️ SaaS 📚 Education 🏢 Enterprise Website LinkedIn All Job Openings Join Absorb as a Performance Marketing Manager leading paid search strategies for transformative SaaS solutions. Drive growth through data-driven campaigns and innovative marketing initiatives. 🇺🇸 United States – Remote 💰 $59M Private Equity Round - Absorb LMS on 2017-09 ⏰ Full Time 🟠 Senior 🔴 Lead 📈 Performance Marketing Director of Paid Media 🕒 4 days ago elev8.io 11 - 50 🤝 B2B 🧘 Wellness ☁️ SaaS Website LinkedIn All Job Openings Director of Paid Media driving PPC strategy and team management for elev8's AI-centric marketing initiatives. Oversee high-impact media campaigns across various platforms with measurable outcomes. 🇺🇸 United States – Remote ⏰ Full Time 🔴 Lead 📈 Performance Marketing View More Performance Marketer Jobs 🌐 Worldwide Built by Lior Neu-ner. I'd love to hear your feedback — Get in touch via DM or support@remoterocketship.com Search Search Jobs by country Search jobs by city Search jobs by job title Search entry-level jobs Search junior-level jobs Search senior-level jobs Search jobs by tech stack Search jobs by contract type Search remote internships Search remote part-time jobs Remote jobs Anywhere in the World Companies Hiring Anywhere in the World Companies Hiring Sales People Anywhere in the World Companies Hiring Software Engineers Anywhere in the World Resources Advice Tips for finding remote jobs Interview questions and answers Resume examples Cover letter examples Post a job Affiliates Privacy policy Terms of service Job board SEO course AI Apply Copilot OpenClaw job finder Jobs by Country Remote jobs anywhere in the world (Worldwide remote jobs) Remote jobs United States Remote jobs Australia Remote jobs Brazil Remote jobs Canada Remote jobs France Remote jobs Ireland Remote jobs Germany Remote jobs Netherlands Remote jobs Spain Remote jobs UK Popular Jobs Remote data analyst jobs Remote customer support jobs Remote executive assistant jobs Remote marketing jobs Remote product designer jobs Remote product manager jobs Remote project manager jobs Remote recruiter jobs Remote sales jobs Remote software engineer jobs Jobs by Type Remote full-time jobs Remote part-time jobs Remote contract jobs Remote internship jobs Remote entry-level jobs Remote jobs with no experience required Remote junior jobs (1-3 years of experience) Digital nomad jobs Remote jobs with no degree required Freelance remote jobs Temporary remote jobs Remote jobs hiring now Stay at home mom jobs

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Hard Skills & Tools

demand generationaccount-based marketingGTM strategysales enablementintent data proficiencypipeline accountabilitysystems thinkingprogram buildingmulti-channel marketingICP segmentation

Soft Skills

people leadershipteam managementstrategic thinkingcommunicationcollaborationexecutionaccountabilityproblem-solvingorganizational skillsadaptability