Head of Demand Generation
Liquid Web
full-time
Posted on:
Location Type: Remote
Location: Missouri • United States
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Salary
💰 $150,000 - $175,000 per year
Job Level
About the role
- Reporting directly to the Director of Growth Marketing, the Head of Demand Generation is the pipeline engine of the Nexcess growth marketing team.
- While the Director sets the overarching GTM strategy and revenue targets, you own the full demand generation motion — the GTM playbooks, the account-based programs, the BDR targeting strategy, and the $1M+ marketing-generated pipeline number.
- You will lead a team of three — a Growth Media Strategist, an Events Manager, and a Growth Coordinator — and work in close partnership with Strategic Partnerships, Lifecycle, Content Experience, and Web Experience to ensure every channel and program is coordinated around a shared target account list, not operating as an isolated campaign.
- You are the person who translates the Director's strategy into executable plays, holds the BDR team to a shared definition of pipeline, and makes the kill-or-scale call on every program within a defined window.
Requirements
- You have successfully held previous roles in (any of): Demand Generation Leadership
- You have owned a marketing-generated pipeline target — not a lead volume goal — and hit it by building programs, not by running campaigns
- Account-Based Marketing: You have built named account lists, designed multi-channel ABM programs, and measured success at the account level rather than the lead level
- GTM Strategy: You have written GTM playbooks that execution teams actually used — with ICP segmentation, channel logic, messaging frameworks, and sales enablement assets built in
- Sales Enablement Ownership: You have designed the BDR targeting strategy and sequence logic, not just handed off a list and hoped for the best
- Intent Data Proficiency: Proven experience using 6sense, Bombora, or equivalent intent platforms to prioritize accounts, design escalation triggers, and measure the dark funnel lift of marketing programs
- Pipeline Accountability: Has been held to a marketing-generated pipeline number before — understands the difference between pipeline sourced, pipeline influenced, and pipeline at risk, and can defend each figure to a CFO
- Systems Thinking: Can design the logic of a GTM play — the if/then trigger architecture, the signal threshold, the escalation path, the attribution model — without needing a technical team to translate it
- People Leadership: Has managed a team of 2–4 ICs in a marketing function, with direct accountability for their output quality and professional development.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
demand generationaccount-based marketingGTM strategysales enablementintent data proficiencypipeline accountabilitysystems thinkingprogram buildingmulti-channel marketingICP segmentation
Soft Skills
people leadershipteam managementstrategic thinkingcommunicationcollaborationexecutionaccountabilityproblem-solvingorganizational skillsadaptability