Liquid Web

Head of Demand Generation – Senior Manager

Liquid Web

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Senior

About the role

  • Define target account segments in partnership with Growth, PMM, and Sales
  • Build and maintain GTM playbooks by segment (who we target, how we reach them, and why it converts)
  • Identify expansion opportunities within the existing customer base and partner with Lifecycle and Sales to act on them
  • Own the marketing-generated pipeline forecast and report on performance weekly/monthly
  • Design and run account-based programs across your target account list
  • Partner with Growth Media and Content to align channels, messaging, and timing
  • Set clear success metrics for every program and make decisions quickly to scale or stop
  • Ensure campaigns are coordinated across channels, not run in isolation
  • Define BDR targeting priorities (which accounts, which personas, when)
  • Partner on outbound messaging and sequence strategy
  • Run a regular pipeline sync with BDR leadership to review performance and adjust
  • Manage and develop a team of three across media, events, and coordination
  • Set clear ownership, expectations, and performance standards
  • Align closely with Lifecycle, Content, Web, and Partnerships to ensure consistent execution across teams
  • Act as the point person for demand generation in cross-functional planning

Requirements

  • Experience owning a marketing-generated pipeline target
  • Background in demand generation and/or account-based marketing
  • Experience building GTM plays or programs that Sales teams actually use
  • Strong partnership with Sales/BDR teams
  • Familiarity with intent data and account prioritization (e.g., 6sense, Bombora, or similar)
  • Experience managing a small team
  • Ability to operate at both strategy and execution levels
Benefits
  • Traditional and Roth 401k with company matching
  • A collaborative team culture
  • Consistent/set work hours
  • Challenging non-redundant daily duties
  • A voice in how things get done
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
demand generationaccount-based marketingpipeline managementGTM strategyaccount prioritizationperformance reportingcampaign coordinationsuccess metrics definitionprogram execution
Soft Skills
team managementcross-functional collaborationstrategic thinkingdecision makingpartnership building