Liquid Web

Senior Product Marketing Manager

Liquid Web

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Job Level

Senior

Tech Stack

CloudKubernetes

About the role

  • Own and maintain the messaging positioning for the Specialty Cloud offering, serving as the source of truth for all value propositions and feature descriptions across the website, sales decks, and internal documentation.
  • Facilitate cross-functional positioning workshops with Product teams, driving alignment.
  • Translate our speed and managed capabilities into clear financial arguments, shifting the conversation from "sticker price" to the business value of accelerated innovation.
  • Drive the creative execution of high-utility buyer tools—moving beyond static content to build interactive assets (e.g., ROI calculators, migration planners, maturity assessments)
  • Identify gaps in sales narratives, deploying training and solutions to fix them.
  • Proactively monitor competitor feature sets and pricing changes.
  • Manage the end-to-end GTM launch calendar for new Specialty Cloud features, coordinating timelines and deliverables across Product, Sales, and Marketing.
  • Translate technical release notes into accessible, brand-aligned updates, stripping away jargon to ensure every feature announcement is delivered with human clarity that shows why it matters to a customer’s bottom line.
  • Drive Win/Loss analysis program, using those findings to sharpen our commercial positioning and sales training.
  • Partner with Product Management to shape the commercial roadmap, bringing clear market evidence and data to the table, ensuring we are prioritizing features that drive revenue.
  • Uncover customer insights beyond the deal cycle, conducting ongoing qualitative research ensuring our narrative stays ahead of the market.

Requirements

  • 5-7+ years of Product Marketing experience, specifically within B2B Infrastructure, Cloud, Hosting, or complex Enterprise SaaS.
  • You must be comfortable navigating a technical landscape (e.g. Bare Metal, Kubernetes).
  • Proven experience in a Sales-Led GTM motion.
  • Demonstrated ability to "Coach" an organization. You can point to specific examples where you didn't just launch a collateral piece, but trained a team, changed a pitch, and drove adoption of a new narrative.
  • Strong financial and business acumen. You are comfortable building TCO (Total Cost of Ownership) models and ROI calculators. You know how to translate "Time to Value" into a financial argument for a CFO.
  • Elite writing and storytelling skills. You can take a technical spec sheet and turn it into a compelling positioning statement without using jargon.
  • Experience with Win/Loss programs. You have conducted customer interviews and know how to extract strategic insights to shape the roadmap and positioning.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
Product MarketingB2B InfrastructureCloudHostingEnterprise SaaSGTM (Go-To-Market) strategyTCO (Total Cost of Ownership) modelsROI calculatorsWin/Loss analysisQualitative research
Soft skills
CoachingFinancial acumenBusiness acumenWriting skillsStorytellingTrainingChange managementCross-functional collaborationCommunicationAnalytical thinking