Enterprise Sales Director
WideOrbit
Senior Director, Volumetric Sales – Lifecycle Marketing
Liquid Web
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
Senior
About the role
- Own volumetric sales revenue across new logo acquisition, install base growth, and retention.
- Set the strategy to drive pipeline, conversion, upsell, cross-sell, and retention initiatives.
- Daily analyze business performance, identify opportunities, and implement optimizations.
- Oversee the full customer journey, ensuring consistency and effectiveness across paid ads, affiliate marketing, campaigns, website, product portals, and lifecycle communications.
- Develop and lead post-sale initiatives, including churn reduction, customer value reinforcement, upsell, and cross-sell campaigns.
- Partner with demand generation and campaign teams to ensure flawless execution of growth initiatives.
- Lead, coach, and optimize the performance of the Qteam (call/chat center sales).
- Ensure the Qteam is trained on products, sales processes, and customer engagement best practices.
- Continuously improve team efficiency, close rates, and customer satisfaction.
- Directly manage at least one lifecycle marketing professional dedicated to campaign execution and customer journey workflows.
- Collaborate cross-functionally with demand generation, campaign management, product marketing, and web/digital teams to ensure alignment of messaging and strategy.
- Provide mentorship, performance feedback, and professional growth opportunities for both direct and indirect team members.
Requirements
- 10+ years of progressive experience in lifecycle marketing, growth marketing, or sales enablement, with direct revenue accountability.
- Proven track record of delivering revenue growth across acquisition, retention, and expansion.
- Experience leading sales or inside sales functions (chat/call center experience highly valuable).
- Strong strategic acumen with the ability to translate data into actionable revenue-driving initiatives.
- Excellent leadership and communication skills with demonstrated success leading cross-functional teams.
- Ability to balance strategic planning with operational execution.
Benefits
- Disclaimer: We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
lifecycle marketinggrowth marketingsales enablementrevenue growthcustomer journey optimizationupsell strategiescross-sell strategiesdata analysiscampaign executioncustomer engagement best practices
Soft skills
leadershipcommunicationstrategic planningoperational executionmentorshipteam performance optimizationcross-functional collaborationcoachingproblem-solvingcustomer satisfaction improvement
