Senior Manager, Consumer Insights

Liquid Death

. Own and execute the consumer and shopper insights agenda and learning plan .

Posted 7/15/2026full-timeRemote • California • 🇺🇸 United StatesSenior💰 $120,000 - $160,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in consumer and shopper insights, leveraging data to inform brand health and marketing strategies. Proficient in managing research vendors and presenting actionable insights to senior leadership.

Highest-signal resume keywords

Consumer InsightsBrand Health TrackingAdvanced Presentation SkillsVendor ManagementCPG Experience

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Consumer ResearchShopper AnalyticsData AnalysisSegmentation AnalysisBrand PositioningMarket ResearchBudget ManagementContract ManagementProblem SolvingExecutive Communication

Soft Skills

Strategic ThinkingSelf-StarterSound JudgmentAutonomyCollaboration

Tools & Technologies

NumeratorCircanaIRIQuantilopeQualtricsKantarYouGovMicrosoft Office SuiteGoogle SuiteAI-Enabled Dashboards

Industry Keywords

CPGBeverageConsumer BehaviorShopper MarketingData-Backed Narratives

Tech Stack

Tools & technologies

Switching

About the role

Key responsibilities & impact

Own and execute the consumer and shopper insights agenda and learning plan
Serve as a strategic thought partner to Brand, Marketing, Sales, and Innovation leadership
Build and present board- and ELT-ready narratives on brand health, shopper behavior, and category dynamics
Own vendor selection, contracting, and budget management across research partners
Own and execute brand health tracking across the organization
Define and evolve our target audiences by category using all data sources and third-party panel providers
Execute ad-hoc research as a critical, always-on tool for answering emerging consumer and product questions
Lead consumer segmentation, source-of-volume, and brand-switching analyses to inform positioning, innovation, and marketing prioritization
Inform shopper insights work by leveraging basket and panel data to support shopper marketing programs
Partner with Sales to build data-backed narratives for retailer meetings

Requirements

What you’ll need

Bachelor's Degree in Marketing, Market Research, Consumer Insights, Consumer Behavior or another related field preferred
5+ years of relatable experience in consumer/market research, insights, or shopper analytics
CPG experience required, beverage experience strongly preferred
Prior experience presenting directly to senior leadership or board-level audiences required
Advanced presentation build skills required for building polished, executive-ready decks independently
Deep proficiency with brand tracking platforms and panel data providers (e.g., Numerator required, Circana/IRI preferred)
Consumer data research/platform experience required (i.e. Quantilope, Qualtrics, Kantar, YouGov or another competitor to these)
Prior experience managing external research vendors, budgets, and contracts required
Excellent executive communication skills
Sound judgment on when to go deep vs. when to simplify
Deep comfort with joining a high growth start up environment that requires advanced problem solving capability
Self-starter who can operate with real autonomy in a fast-moving, lean environment
Proficiency with Microsoft Office Suite (Excel, Word, and PowerPoint) and Google Suite (Sheets, Docs, Slides) as well as Slack
Ability to leverage AI-enabled dashboards and reporting tools
Willingness to travel up to 25% as needed

Benefits

Comp & perks

Blue Shield medical plans with HMO (CA Only), PPO, and HDHP options (including an HSA)
FSA and Dependent Care FSA
Guardian dental and vision coverage
Life insurance
AD&D
Disability benefits
Employee-paid options like accident, hospitalization, and critical illness coverage
100% match of your Empower Retirement contributions up to 4% after just three months
Student Loan Retirement Match
Wellness perks, including Headspace and ClassPass memberships
Robust EAP
Nationwide pet insurance
17 paid holidays
Flex PTO
Travel assistance