Liquid Death

CRM and Web Operations Manager

Liquid Death

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $105,000 - $115,000 per year

About the role

  • Own the day-to-day execution of our CRM and website operations
  • Build, curate, and manage our weekly sprint process with an agile mindset
  • Maintain and enforce the CRM production calendar, ensuring campaigns are planned and executed on schedule
  • Translate requests from across the organization into clear, detailed, and measurable Asana tickets
  • Prioritize incoming work across teams and ensure stakeholders understand timelines and expected outcomes
  • Coordinate work across creative, marketing, campaign, DevOps, and product teams
  • Serve as the operational hub between teams, ensuring alignment and keeping campaigns moving toward launch
  • Manage the end-to-end CRM campaign production process from asset requests through implementation
  • Coordinate CRM launches across Campaign, Beverage Innovation, and Merchandising teams
  • Track and follow up on creative assets to ensure campaigns remain on schedule
  • Provide regular status updates and timeline visibility to stakeholders
  • Own CRM performance analytics and report on key campaign outcomes
  • Analyze customer behavior and campaign performance to uncover insights that improve LTV, engagement, and conversion
  • Design and execute A/B testing strategies for subject lines, send times, and content
  • Continuously evolve the Liquid Death CRM playbook through testing and data-driven optimization
  • Manage implementation of site updates, audits, page builds, feature requests, and ongoing site optimization
  • Coordinate with DevOps to ensure backend updates support performance, stability, and compliance
  • Provide clear implementation instructions via Asana tickets
  • Perform QA and quality control on launches and updates to ensure they deploy correctly

Requirements

  • Bachelor degree in Digital Marketing, Communications, or another related business field preferred
  • 5+ years of progressive Marketing Coordinator experience in fast-paced digital marketing or CRM/Lifecycle marketing roles, technical project management, or a combination with proven ability to manage complex marketing workflows and production calendars, ensuring campaigns launch on time and meet cross-team deadlines
  • Functional understanding of Shopify Liquid, CSS, and HTML required
  • Knowledge of CRMs firm requirement (Klaviyo preferred)
  • Project Management: First-hand knowledge of Asana (user and builder) strongly preferred to manage workflows, build tickets, and coordinate cross-functional workstreams
  • Experience managing CRM campaigns (email and SMS) from planning and asset coordination through deployment and performance analysis required
  • Highly organized, proactive, and self-directed, with a strong attention to detail and ability to manage multiple priorities simultaneously
  • GREAT communication and relationship management skills - written, verbal, and personal
  • Curious. Forward thinker. Self-starter.
  • Ability to work with cross functional teams across organizations to achieve results
  • Deep comfort with joining a high growth start up environment where a high degree of ambiguity and adaptability to flex to market dynamics are critical
  • Proficiency with Google Suite (Google Sheets, Docs, Slides) preferred
  • Willingness to work pacific time zone hours required
  • Willingness to travel up to 10% as needed
Benefits
  • Blue Shield medical plans with HMO (CA Only), PPO, and HDHP options (including an HSA)
  • FSA and Dependent Care FSA
  • Guardian dental and vision coverage
  • Life insurance, AD&D, disability benefits
  • Employee-paid options like accident, hospitalization, and critical illness coverage
  • 100% matching of Empower Retirement contributions up to 4% after just three months
  • Student Loan Retirement Match
  • Wellness perks, including Headspace, ClassPass memberships, and a robust EAP
  • Nationwide pet insurance
  • 17 paid holidays
  • Flex PTO
  • Travel assistance
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
CRM managementdigital marketingproject managementA/B testingShopify LiquidCSSHTMLcampaign performance analysisemail marketingSMS marketing
Soft Skills
organizational skillsproactiveattention to detailcommunication skillsrelationship managementself-startercuriosityadaptabilityability to manage multiple prioritiesteam collaboration