Liquid Death

Marketing Technology Director

Liquid Death

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Salary

💰 $150,000 - $180,000 per year

Job Level

Lead

About the role

  • Like Bruce Wayne and Batman, there are two sides of this role. During the day, you’ll be in command of marketing technology for Liquid Death—ensuring our site is best in class, managing CRM and running fun ad hoc projects like the best way to auction a YETI casket cooler.
  • During another part of your day, you’ll be helping develop purpose built, data-centric digital product worthy of its own startup—more advanced tech than exists elsewhere and a secret competitive advantage of Liquid Death.
  • You’ll have employees, contractors and agencies to support you, but we’re counting on you to lead the team.
  • As the Marketing Technology Director, you will be an instrumental part of Liquid Death’s Media team in leading all Martech initiatives, managing the brand’s digital platform and driving 1P data and CRM strategy. This role will partner with IT and the Liquid Death brand team to continuously improve LiquidDeath.com, deliver award winning campaigns on brand and in a compliant manner, and act as an architect of important initiatives like conversion programs at retail, and ad hoc campaigns.

Requirements

  • 5+ years experience in a relatable role managing CRM, 1st Party Data and web development, preferably at a high growth or late stage start up
  • Experience managing developers, designers and external agencies
  • Strong Experience with CDP and Clean Rooms
  • Expertise in Agile/Scrum methodologies
  • Mastery of Shopify (Online Store 2.0) and experience with mobile web production (basic HTML/CSS and digital production expertise)
  • Deep knowledge of CRM platforms (e.g., Klaviyo, Attentive, Yotpo) and their applications
  • Extensive experience in digital production, including native apps, experiential projects, and emerging technologies
  • Proficiency with key tools such as project management software, bug tracking systems, analytics platforms (Google Analytics, social media analytics, etc.), UX/CX mapping tools, and Google Workspace
  • Strong ability to align technical strategy with broader organizational goals
  • Willingness to travel up to 10% as needed