Liquid Death

Regional Field Marketing Manager

Liquid Death

full-time

Posted on:

Location Type: Remote

Location: Remote • New York • 🇺🇸 United States

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Salary

💰 $88,000 - $108,000 per year

Job Level

Mid-LevelSenior

About the role

  • Driving Liquid Death partnerships and national marketing assets in NYC to drive sales, brand awareness, and gather valuable market insights
  • Work cross-functionally with key internal and external teams to implement brand experiences across local events, retail sampling, national partnerships
  • Understand the unique challenges that come with New York City sampling events and adapt national marketing plans to help drive samples and sales
  • Negotiate, execute, and evaluate partnership, sampling & sales opportunities
  • Manage and lead Brand Ambassadors
  • Manage Activation Vehicles in market
  • Increase brand awareness and drive trial by securing on-brand, local sampling opportunities
  • Become a collaborative partner with Big Geyser Inc. and other key Northeast regional distributor partners
  • Attend weekly and monthly sales and distributor meetings
  • Manage year-round retail sampling program to support key accounts in the NYC metro and other key regional markets
  • Develop 100 Days of summer Field Marketing Plans to support NYC delivering weekly recaps and cross functional ways of working with Big Geyser Inc.
  • Support and assist with managing partnership deliverables for Madison Square Garden (New York Rangers), Summer Stage & Live Nation
  • Responsible for local budget management/expenses and adherence to corporate fiscal guidelines/policies
  • Monitor competitors, identify market nuances and reports/shares relevant activity and information

Requirements

  • Must be located in the NYC metro market
  • A Bachelor degree in business preferred
  • A minimum of 4+ years of relatable field marketing experience in New York City in the beverage industry with grassroots marketing and sales merchandising experience required
  • Previous experience managing 3rd party Brand Ambassadors to educate consumers, build brand awareness and affinity, and manage guerrilla sampling tactics and staffing preferred
  • A unique enthusiasm for life represented by a passion for cultural experiences across action sports, street art, music hip-hop/rap, punk/rock, and nightlife and the ability to leverage these passions into appropriate activities for Liquid Death
  • Previous sales platform reporting experience (Qlikview or VIP) preferred
  • Proficient in Excel (data entry, basic report generation) and PowerPoint
  • Must have experience negotiating sponsorship agreements with ability to measure ROI and experience negotiating with event owners required
  • Exhibit high sense of urgency, be well organized, possess a great attitude, be a team player and have the ability to build strong working relationships with all internal and external stakeholders
  • Ability to inspire confidence and quickly capture the trust and respect of team/ business partners
  • Excellent organization & communication skills, ability to multi-task and work within ambiguity and high pressure situations
  • Creative mind and prior successes in driving the creative process
  • Ability to work some nights and weekends as needed
  • Valid driver's license with willingness to drive a company provided vehicle
  • Domestic travel up to 20% as needed
Benefits
  • Blue Shield medical plans with HMO (CA Only), PPO, and HDHP options (including an HSA)
  • FSA and Dependent Care FSA
  • Guardian dental and vision coverage
  • Life insurance
  • AD&D
  • Disability benefits
  • Employee-paid options like accident, hospitalization, and critical illness coverage
  • 100% matching of your Empower Retirement contributions up to 4% after just three months
  • Assistance with student debt while saving for retirement with our Student Loan Retirement Match
  • Wellness perks, including Headspace, ClassPass memberships, and a robust EAP
  • Coverage for pets with Nationwide pet insurance
  • 17 paid holidays
  • Flex PTO
  • Travel assistance

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
field marketingsales merchandisingguerrilla samplingnegotiationsponsorship agreementsROI measurementdata entryreport generationExcelPowerPoint
Soft skills
team playerorganizationcommunicationmulti-taskingcreativityrelationship buildingsense of urgencyadaptabilityenthusiasmtrust building
Certifications
Bachelor's degree in businessvalid driver's license