Lionsgate

Manager, Channels Marketing

Lionsgate

full-time

Posted on:

Location Type: Office

Location: Santa Monica • California • United States

Visit company website

Explore more

✨ AI Apply
Apply

Salary

💰 $80,000 - $90,000 per year

About the role

  • Partner closely with Channels Marketing and global business teams to execute marketing strategies across FAST and SVOD channels, supporting both partnership-driven and owned/operated initiatives.
  • Manage day-to-day relationships with distribution partners (such as Pluto, Samsung, Amazon, etc.), communicating programming schedules and pitching priorities to drive preferred platform merchandising and partner promotion.
  • Own partner promotional execution and paid media campaign coordination, including briefing creative teams on asset needs, managing timelines, routing for approvals and delivering final materials to partners and media team.
  • Manage ongoing upkeep of channel marketing touchpoints, including FAST/SVOD hubs, partner storefronts, and owned web pages, ensuring branding, featured titles and messaging remain current and aligned with programming and strategy.
  • Support global SVOD channel marketing efforts, including promotional planning, strategic campaign development and execution, and cross-functional coordination across AV, Design, Social, etc.
  • Manage end-to-end marketing asset flow, including servicing partner asset needs, sourcing art and AV materials, submitting creative requests, trafficking deliverables, and ensuring timely approvals and distribution across stakeholders.
  • Draft B2B marketing materials, including channel overviews, roadshow pitch decks, and support distribution and ad sales collateral requests.
  • Track, monitor, and report on promotional activity, maintaining trackers and creating post-campaign recaps.
  • Collaborate with internal departments, agencies and vendors to maximize promotion of Channels via partner channels on and off-platform, and Lionsgate owned and earned media, including digital, eCRM and social.
  • Maintain a strong understanding of the streaming and AVOD/SVOD landscape, including platform capabilities, competitive activity, and emerging promotional opportunities.

Requirements

  • 5+ years of DTC, media, entertainment, and/or agency experience
  • Very strong written and verbal communication skills
  • Able to build cross-divisional and inter-company relationships
  • Highly organized and detailed oriented
  • Resourceful in finding solutions to problems
  • Ability to constantly multi-task in a fast-paced, deadline-driven environment
  • A college degree is preferred.
Benefits
  • Full Coverage – Medical, Vision, and Dental
  • Work/Life Balance – generous sick days, vacation days, holidays, and Impact Day
  • 401(k) company matching
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B marketingpromotional planningcampaign developmentasset managementcreative brief developmentreportingdigital marketingmedia coordinationproject managementmulti-tasking
Soft Skills
written communicationverbal communicationrelationship buildingorganizational skillsdetail-orientedproblem-solvingresourcefulnesstime managementcollaborationadaptability