Manager, Channels Marketing

Lionsgate

Manager of Channels Marketing at Lionsgate driving promotional execution and brand campaign support across digital channels globally. Collaborating with internal and external partners to enhance viewership and engagement.

Posted 4/15/2026full-timeSanta Monica • California • 🇺🇸 United StatesMid-LevelSenior💰 $80,000 - $90,000 per yearWebsite

About the role

Key responsibilities & impact

Partner closely with Channels Marketing and global business teams to execute marketing strategies across FAST and SVOD channels, supporting both partnership-driven and owned/operated initiatives.
Manage day-to-day relationships with distribution partners (such as Pluto, Samsung, Amazon, etc.), communicating programming schedules and pitching priorities to drive preferred platform merchandising and partner promotion.
Own partner promotional execution and paid media campaign coordination, including briefing creative teams on asset needs, managing timelines, routing for approvals and delivering final materials to partners and media team.
Manage ongoing upkeep of channel marketing touchpoints, including FAST/SVOD hubs, partner storefronts, and owned web pages, ensuring branding, featured titles and messaging remain current and aligned with programming and strategy.
Support global SVOD channel marketing efforts, including promotional planning, strategic campaign development and execution, and cross-functional coordination across AV, Design, Social, etc.
Manage end-to-end marketing asset flow, including servicing partner asset needs, sourcing art and AV materials, submitting creative requests, trafficking deliverables, and ensuring timely approvals and distribution across stakeholders.
Draft B2B marketing materials, including channel overviews, roadshow pitch decks, and support distribution and ad sales collateral requests.
Track, monitor, and report on promotional activity, maintaining trackers and creating post-campaign recaps.
Collaborate with internal departments, agencies and vendors to maximize promotion of Channels via partner channels on and off-platform, and Lionsgate owned and earned media, including digital, eCRM and social.
Maintain a strong understanding of the streaming and AVOD/SVOD landscape, including platform capabilities, competitive activity, and emerging promotional opportunities.

Requirements

What you’ll need

5+ years of DTC, media, entertainment, and/or agency experience
Very strong written and verbal communication skills
Able to build cross-divisional and inter-company relationships
Highly organized and detailed oriented
Resourceful in finding solutions to problems
Ability to constantly multi-task in a fast-paced, deadline-driven environment
A college degree is preferred.

Benefits

Comp & perks

Full Coverage – Medical, Vision, and Dental
Work/Life Balance – generous sick days, vacation days, holidays, and Impact Day
401(k) company matching

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

B2B marketingpromotional planningcampaign developmentasset managementcreative brief developmentreportingdigital marketingmedia coordinationproject managementmulti-tasking

Soft Skills

written communicationverbal communicationrelationship buildingorganizational skillsdetail-orientedproblem-solvingresourcefulnesstime managementcollaborationadaptability