Linx

Senior Communications and Branding Analyst

Linx

full-time

Posted on:

Location Type: Hybrid

Location: São Paulo • Brazil

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Job Level

Senior

About the role

  • Support the execution of the branding and brand positioning plan;
  • Create and review institutional content (website, presentations, landing pages, brand materials, and other collateral);
  • Manage organic social media (LinkedIn, corporate Instagram), ensuring consistency with the brand’s tone of voice and positioning;
  • Produce client case studies, articles, and long-form content (e-books, whitepapers, and infographics);
  • Support PR and media relations activities and coordinate with external agencies as needed;
  • Contribute to SEO strategies (on-page and off-page) to increase organic visibility;
  • Assist in creating paid media campaigns (Google Ads, LinkedIn Ads), including briefing, monitoring, and optimization;
  • Participate in the implementation of AEO (Answer Engine Optimization) strategies to improve ranking in generative AI engines;
  • Collaborate with internal teams (Product, Offerings, Sales, and Customer Success) to align messaging and campaigns;
  • Support flow and cadence strategies using marketing automation tools and other CRM activities.

Requirements

  • Degree in Marketing, Communications, Advertising, or related fields;
  • Minimum of 4 years’ experience in B2B marketing, preferably in SaaS, Fintech, payment processing, banking, or techfin companies;
  • Strong communication and copywriting skills;
  • Knowledge of branding and brand positioning;
  • Plus: Practical experience in: SEO and content marketing / Management of organic and paid social media / Google Ads, LinkedIn Ads / Marketing automation tools (ActiveCampaign, HubSpot, RD Station, or similar);
  • Plus: Intermediate or advanced English.
Benefits
  • 💻 Hybrid working schedule
  • 🥗 Meal allowance
  • 🥗 Meal voucher
  • 🥳 Birthday day off
  • 📚 Study grants and free courses
  • 💰 Profit-sharing
  • 👶 Baby #soulinx On Board (program offering various benefits for parents)
  • 🐶 My Pet Club
  • 🏖️ Vacation & Co.
  • 🎁 Wedding gift
  • 🩺 Health insurance
  • 🦷 Dental insurance
  • 💼 Life insurance
  • 🧑‍⚕ Acolhe 360: employee support program provided by a multidisciplinary team
  • ⭐ Partnership with Allya: great discounts at establishments across Brazil
  • 🏥 Vitta Prime Care: our digital hospital available 24/7
  • 💪 Partnerships with gym networks through WellHub.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
SEOcontent marketingcopywritingbrandingAEOpaid media campaignsmarketing automation
Soft skills
communication