Senior Marketing Campaign Manager

LinkSquares

Sr. Marketing Campaign Manager designing and executing multi-channel marketing programs at AI-powered CLM SaaS company LinkSquares.

Posted 5/12/2026full-timeBoston • Massachusetts • 🇺🇸 United StatesSenior💰 $100,000 - $125,000 per yearWebsite

About the role

Key responsibilities & impact

Campaign Strategy: Lead the planning and execution of multi-channel campaigns, managing everything from initial briefs and content requirements to final promotional tactics.
Full-Funnel Nurturing: Design and manage automated lead-nurturing workflows that guide prospects through the buyer’s journey and improve conversion rates.
Cross-Functional Collaboration: Partner with the SDR and Sales teams to provide the documentation, training, and tools they need to successfully follow up on campaign leads.
Digital Execution: Build and optimize high-converting landing pages and email sequences that resonate with our target audience.
Data & Optimization: Monitor campaign health and KPIs (pipeline contribution, ROI, and lead quality). You’ll use these insights to continuously refine our tactics and digital channels.
Operational Excellence: Maintain the global marketing calendar and collaborate with Marketing Ops to ensure our database segmentation is precise and effective.

Requirements

What you’ll need

Experience building integrated marketing programs at a B2B company, specifically targeting Director, VP, and C-level executives.
A strong understanding of the B2B sales cycle and the ability to prioritize projects based on their potential impact on revenue.
Hands-on experience with HubSpot (or similar automation tools). Experience with Contentful CMS or using AI tools to streamline marketing workflows is a significant plus.
An approach to demand generation that relies on testing variables, identifying winning tactics, and scaling what works.
The ability to translate complex campaign strategies into clear, actionable plans for stakeholders across the organization.

Benefits

Comp & perks

medical, dental, and vision insurance
401k retirement plan with a company match
equity awards (a new hire grant, along with opportunities for additional awards throughout your tenure)
flexible paid time off
generous parental leave
life and disability insurances and more.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

campaign strategylead nurturingdata analysisconversion rate optimizationmarketing automationcontent managementdigital marketingB2B marketingdemand generationproject prioritization

Soft Skills

cross-functional collaborationcommunicationorganizational skillsstrategic thinkingproblem-solvingadaptabilityleadershipstakeholder managementanalytical thinkingcreativity