Lingraphica

Marketing Communications Specialist

Lingraphica

full-time

Posted on:

Location Type: Remote

Location: New Jersey • United States

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Salary

💰 $64,800 - $73,200 per year

About the role

  • Develop multi-channel marketing briefs to support strategic marketing initiatives for our Clinical and Consumer audiences
  • Execute multi-audience marketing communications aligned to brand standards and core values
  • Build and launch email campaigns for the Marketing Team as well as cross-functional teams
  • Construct various segments (lists) to be utilized in email campaigns, automations, and reports
  • Manage monthly direct mail campaigns to segmented audiences
  • Support lead generation and nurture initiatives
  • Contribute to managing and updating master campaign calendar
  • Identify marketing automation opportunities and assist in creating and launching workflows and email sequences to support various lead nurture initiatives
  • Collaborate with reporting and analytics team to identify trends and optimization opportunities for future campaigns and automations
  • Assist with campaign ideation for both Clinical and Consumer audiences
  • May be required to perform other duties as assigned

Requirements

  • Bachelor’s Degree (or equivalent combination of education and related work experience) required
  • 2+ years of marketing or digital marketing experience preferred
  • 2+ years of marketing campaign develop/management experience preferred
  • CRM experience (Marketo, HubSpot, Salesforce, etc.) required
  • HubSpot proficiency strongly preferred
  • Passion for bringing marketing campaigns to life
  • Comfortable with marketing automation concepts and tools
  • Familiarity with campaign management systems (Wrike, Asana, Trello, etc.)
  • Strong organizational skills and attention to detail
  • Confident communicator who is comfortable challenging the status quo and collaborating with various campaign stakeholders
  • Comfortable analyzing and leveraging campaign and audience performance data to make informed decisions
  • Ability to adhere to deadlines, SOPs, and brand standards
  • Ability to break down and execute on high-level ideas and concepts from various stakeholders
  • Should have a flexible mindset and be comfortable working in a high-pace environment.
Benefits
  • Paid Time Off (sick, personal, and vacation)
  • Paid Company Holidays
  • 401(k) Retirement Plan and Contribution
  • Medical/Dental/Vision benefits with FSA, HSA, & Dependent care options
  • Employer Paid Life Insurance
  • Voluntary benefits such as Short and Long Term Disability, Critical Illness, Hospital Indemnity and AD & D insurance
  • Stipends for health and wellness, home office setup and professional development
  • Paid Family Leave
  • Annual bonus program
  • Annual merit increases
  • Year-Round Flex Friday’s
  • Discounts on travel, entertainment, home/pet/car insurance
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
email marketinglead generationcampaign managementmarketing automationdata analysissegmentationworkflow creationreportingdigital marketingaudience performance analysis
Soft Skills
organizational skillsattention to detailcommunicationcollaborationflexibilityproblem-solvingcreativitytime managementadaptabilitycritical thinking