VP, Digital Strategy – Enablement

Lincoln Financial

VP, Digital Strategy & Enablement at Lincoln Financial defining and executing digital vision. Leading innovation in customer experience and product strategy across multiple channels and teams.

Posted 7/29/2026full-timeRemote • New York, North Carolina, Pennsylvania • 🇺🇸 United StatesLead💰 $161,000 - $292,800 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in digital strategy, customer experience optimization, and transformation leadership, with a strong focus on driving innovation and measurable business outcomes. Proven ability to lead high-performing teams and influence strategic investments across the enterprise.

Highest-signal resume keywords

Digital Strategy LeadershipCustomer Experience OptimizationDigital Product ManagementStrategic Planning/ExecutionTeam Development and Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital StrategyCustomer ExperienceDigital Product ManagementMarketing TechnologyTransformation LeadershipProcess OptimizationPerformance MetricsAI KnowledgeDigital Roadmap DevelopmentOperational Efficiency

Soft Skills

Presentation SkillsCommunication SkillsInfluencing SkillsCollaborationAccountability

Tools & Technologies

Workplace Solutions ProductsGroup BenefitsRetirement SolutionsAI SolutionsAutomation Capabilities

Industry Keywords

Customer InsightsVoice of the CustomerDigital AdoptionContinuous ImprovementChange Initiatives

About the role

Key responsibilities & impact

Define and lead the digital strategy across Customer Experience, Product, and Marketing, creating a multi-year vision and roadmap that supports business growth, customer needs, and enterprise priorities
Transform customer, broker, and employer experiences by designing and optimizing seamless end-to-end digital journeys across onboarding, enrollment, service, claims, renewals, and self-service capabilities
Drive innovation and modernization of digital platforms, web and mobile experiences, AI solutions, and automation capabilities to improve engagement, efficiency, accessibility, and speed to market
Partner with senior leaders across the enterprise to embed digital capabilities into products, influence strategic investments, and enhance customer and advisor experiences
Leverage customer insights, analytics, and Voice of the Customer (VOC) feedback to identify opportunities, prioritize improvements, and deliver measurable business and customer outcomes
Establish and monitor experience standards and performance metrics, driving digital adoption, customer satisfaction, operational efficiency, and continuous improvement across all digital channels
Lead large-scale transformation and change initiatives, optimizing processes, reducing friction, improving quality, and building scalable capabilities that support future growth
Build, develop, and inspire a high-performing team, fostering a culture of innovation, accountability, collaboration, and continuous learning while attracting and retaining top talent

Requirements

What you’ll need

4 Year/Bachelor's degree or equivalent work experience (4 years of experience in lieu of Bachelor's)
12+ Years experience in digital strategy, digital product management, customer experience, marketing technology, or transformation leadership
5+ years of managerial, supervisory and/or demonstrated leadership experience
Experience in strategic planning/execution
Strong presentation skills with demonstrated ability to influence at all levels of management through clear, informed and logical discussions/presentations
Excellent communication skills as well as ability to communicate knowledgeable and credibly with senior management and internal constituents
Working knowledge of Workplace solutions products including Group Benefits and retirement (preferred)
Experience developing or informing multiyear digital roadmaps for client and broker facing experiences (preferred)
Knowledge of AI and its current and projected impacts to client delivery (preferred)

Benefits

Comp & perks

Clearly defined career tracks and job levels, along with associated behaviors for each of Lincoln's core values and leadership attributes
Leadership development and virtual training opportunities
PTO/parental leave
Competitive 401K and employee benefits
Free financial counseling, health coaching and employee assistance program
Tuition assistance program
Work arrangements that work for you
Effective productivity/technology tools and training