
Marketing Communications Specialist
Lincoln Electric
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $59,000 - $90,200 per year
Job Level
About the role
- Drive engaging campaigns and content that connect with customers worldwide
- Manage diverse marketing initiatives from digital advertising and social media to trade shows and product launches
- Leverage design expertise to create visually stunning materials that align with our brand
- Collaborate with global teams to maintain and optimize website content, SEO/PPC campaigns, and digital assets
- Develop and execute ROI-driven digital campaigns in partnership with the Marketing Manager
- Create compelling marketing collateral, advertisements, and sales materials using Adobe Creative Cloud tools
- Plan, schedule, and analyze social media campaigns to maximize engagement and ROI
- Develop and execute email marketing campaigns using platforms like Constant Contact
- Coordinate trade show logistics, booth design, messaging, and post-event performance analysis
- Manage advertising schedules and placements across multiple channels
- Oversee multiple concurrent projects with strong attention to deadlines and ROI reporting
- Act as the liaison between internal stakeholders and external creative partners
Requirements
- Associate’s degree or equivalent experience in digital marketing; B2B marketing experience strongly preferred
- 1–3 years of experience in content creation, SEO/PPC advertising, and general marketing
- Expert-level proficiency in Adobe Creative Cloud (InDesign required; Photoshop and Illustrator strongly preferred)
- Familiarity with web content management systems (WordPress or CMS Made Simple), analytics, and online advertising programs
- Strong Microsoft Office skills; Excel and Project experience preferred
- Ability to create high-quality, brand-compliant content for multiple platforms
- Excellent organizational skills and attention to detail for technical and creative materials
- Willingness to travel up to 15% - 25% for customer visits and industry trade shows
Benefits
- Bonuses: 10% target
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
digital marketingcontent creationSEOPPC advertisingemail marketingcampaign managementROI analysisproject managementgraphic designbrand compliance
Soft Skills
organizational skillsattention to detailcollaborationcommunicationcreativitytime managementanalytical skillscustomer engagementproblem-solvingadaptability
Certifications
Associate’s degree in digital marketing