Senior Field Marketing and Events Manager

Lime

Senior Field Marketing and Events Manager driving event-led demand engine at Lime for Business. Overseeing high-impact marketing strategies and collaborative programs across various stakeholders.

Posted 5/5/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $83,000 - $143,000 per yearWebsite

About the role

Key responsibilities & impact

Build and own the field marketing strategy for Lime for Business across priority markets, with a clear focus on awareness, meetings, qualified leads, pipeline creation, and customer expansion.
Plan and execute high-impact in-person and hybrid programs, including trade shows, hosted events, roundtables, speaking opportunities, launches, customer showcases, and employer partner activations.
Create a repeatable event-led lead generation motion that connects pre-event targeting, on-site engagement, and post-event follow-up to measurable pipeline outcomes.
Partner closely with Sales to identify target accounts, priority verticals, and “right to win” moments where events and field programs can unlock new opportunities.
Build programs that resonate with the multi-stakeholder buying group, including:
Total Rewards / Benefits leaders
The People Team / People Ops
Workplace, commute, and transportation leaders
Facilities and corporate campus operators
Sustainability / ESG stakeholders
Procurement, Finance, and Legal
Develop messaging, event concepts, customer stories, and talking points by persona and use case, including commute programs, business travel, campus mobility, sustainability, and employee engagement.
Own the speaking and thought leadership pipeline: source opportunities, manage submissions, support speaker prep, and turn appearances into qualified leads and follow-up conversations.
Build and scale employer-facing activation programs, including workplace events, onboarding fairs, mobility weeks, sustainability programming, launch moments, and “first ride academy” experiences that help employees discover and adopt Lime.
Partner with customer and employer stakeholders to co-create special events that drive engagement, visibility, and measurable program adoption.
Serve as the advance team for in-market activations—owning logistics, vendors, run-of-show, shipping, staffing, executive briefing documents, contingency planning, and on-site execution.
Partner cross-functionally with Sales, Customer Success, Product, Operations, Partnerships, and Brand/Comms to ensure strong market presence, smooth execution, and a tight feedback loop into go-to-market decisions.
Build repeatable playbooks for launches, hosted events, employer activations, speaking engagements, customer events, and field kits.
Define success metrics and maintain operational rigor across event sourcing, lead capture, attribution, conversion, pipeline influence, and ROI.
Maintain strong CRM and campaign hygiene so that lead handoff, follow-up, and reporting are timely, accurate, and actionable.
Bring market intelligence back into the business—what prospects care about, what customers respond to, what competitors are saying, and where Lime should show up next.

Requirements

What you’ll need

6+ years of experience in field marketing, events marketing, demand generation, partnership marketing, or B2B go-to-market roles.
Experience marketing transportation, travel, mobility, workplace, benefits/HR, sustainability, logistics, or other solutions sold into complex organizations.
A track record of turning events and in-person programs into measurable business outcomes—not just attendance or brand impressions.
Strong understanding of how benefits, transportation, workplace, facilities, HR, and sustainability leaders evaluate and buy services.
Familiarity with the issues that matter most to employer buyers, such as commute friction, employee experience, return-to-office needs, campus mobility, sustainability goals, rollout/adoption, and budget justification.
You’re a builder:
Comfortable creating structure where little exists
Energized by ambiguity
Happy to wear multiple hats across strategy, execution, and operations
You are highly organized and operationally sharp. You like being the advance team, thinking around corners, and making sure details don’t slip.
You’re equally comfortable developing the strategy, writing the brief, booking the vendor, managing the run-of-show, and reviewing the pipeline report afterward.
Strong cross-functional instincts and the judgment to work effectively with senior leaders, sales partners, customers, and external event stakeholders.
Excellent communication skills across formats: in person, email, decks, speaker prep, and executive-facing materials.
Passion for micromobility, sustainability, and helping organizations solve real transportation problems.
Fluent in English; additional European languages are a plus.
Comfortable traveling regularly and working across time zones.
Bachelor’s degree or equivalent practical experience.

Benefits

Comp & perks

Comprehensive Health & Wellness: A choice of medical, dental, and vision plans. We also provide company-paid life and disability insurance and company-funded mental health benefits.
Financial & Retirement Planning: 401(k) plan with both pre-tax and Roth options, and access to a Health Savings Account (HSA) with a monthly company contribution.
Family & Fertility Support: Paid parental leave for birthing and non-birthing parents, plus fertility and family-forming benefits.
Paid Time Off: Unlimited vacation, paid leaves, and 10 company holidays.
Unique Lime Perks: Complimentary use of Lime vehicles in participating cities, a monthly phone allowance, dedicated learning and development days, and access to perks including One Medical, Wellhub, and Headspace.

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

field marketingevents marketingdemand generationpartnership marketingB2B go-to-marketevent-led lead generationCRM managementpipeline creationROI measurementlogistics management

Soft Skills

organizational skillscross-functional collaborationcommunication skillsstrategic thinkingproblem-solvingadaptabilityattention to detailleadershipcreativitycustomer engagement

Certifications

Bachelor's degree