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Senior Salesforce Technical Architect
Lilly PulitzerSenior Salesforce architect advancing Lilly Pulitzer’s authentic American resort-wear retail ecosystem. Owning Marketing Cloud, Service, Loyalty, integrations, and production support.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive expertise in Salesforce Marketing Cloud and Salesforce Core, with a strong focus on technical architecture, integration, and data management. Proven ability to lead technical teams, troubleshoot complex issues, and implement scalable solutions across enterprise systems.
Highest-signal resume keywords
Salesforce Marketing Cloud EngagementSalesforce Core CRMMuleSoft IntegrationJourney BuilderApex Development
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Salesforce ArchitectureData FlowsSQLREST APIsSOAP APIsAutomation StudioContact BuilderIntegration DesignTechnical DocumentationProduction Support
Soft Skills
Communication SkillsLeadershipProblem-SolvingMentoringCollaboration
Tools & Technologies
SalesforceMuleSoftAgentforceData CloudMiddleware
Certifications & Qualifications
Salesforce Application ArchitectSalesforce System ArchitectSalesforce Platform Integration ArchitectSalesforce Service Cloud ConsultantSalesforce Marketing Cloud Engagement Consultant
Industry Keywords
Customer EngagementLoyalty ManagementEcommerceRetailConsumer Products
Tech Stack
Tools & technologiesCloudSOAPSQL
About the role
Key responsibilities & impact- Own end-to-end technical architecture across Salesforce Marketing Cloud Engagement and Salesforce Core
- Define customer, order, service, loyalty, consent, and marketing data flows across Salesforce, MuleSoft, commerce, point-of-sale, Snowflake, and other enterprise systems
- Maintain architecture diagrams, system and data flows, integration inventories, technical standards, support procedures, and solution documentation
- Identify technical debt, platform risks, security concerns, and opportunities to improve scalability, resilience, and supportability
- Provide hands-on technical leadership for Marketing Cloud, including Journey Builder, Automation Studio, Contact Builder, Email Studio, Mobile Studio, SMS, data extensions, SQL, segmentation, and communications
- Design and support Marketing Cloud Connect, APIs, SFTP and file transfers, imports and exports, and subscriber-key strategies
- Guide consent, subscription, preference-management, retention, archival, and contact-count practices
- Provide architecture and hands-on support for Salesforce Core CRM, Service Cloud, case management, Omni-Channel, messaging, chat, SMS, Knowledge, Flow, Apex, Lightning components, APIs, and Agentforce
- Provide technical leadership for Loyalty Management programs, memberships, tiers, currencies, points, rewards, promotions, vouchers, coupons, offers, and transaction journals
- Support Agentforce, Agentforce Voice, Salesforce Voice, telephony integrations, contact-center routing, voice transcription, call records, agent assistance, knowledge recommendations, and AI-supported interactions
- Own and support Salesforce integrations using MuleSoft, REST and SOAP APIs, platform events, scheduled and batch jobs, SFTP, and middleware
- Lead technical response to production integration failures; review logs, errors, automations, API activity, and data-processing results
- Define monitoring, alerting, error-handling, and recovery standards and coordinate issue resolution with internal teams and outside partners
- Participate in production-support and escalation rotation, break-fix work, release reviews, security and API updates, and platform improvements
- Configure and prototype solutions; build or modify Flows, automations, data mappings, SQL queries, and integrations
- Review Apex, Lightning components, Marketing Cloud scripts, APIs, vendor code, and configurations
- Create proofs of concept and support testing, release planning, deployment, and post-production validation
- Serve as in-house Salesforce subject matter expert; guide and mentor administrators, developers, analysts, product owners, and technology partners
- Establish development, configuration, integration, security, and documentation standards and conduct architecture, design, and code reviews
- Build internal knowledge to reduce dependence on outside consulting partners
Requirements
What you’ll need- A four-year college degree is required, preferably in Computer Science, Information Systems, Software Engineering, or a related field
- Eight or more years of Salesforce platform experience, including at least two years as a Salesforce Architect, Technical Lead, or equivalent senior technical role
- Hands-on experience with Salesforce Marketing Cloud Engagement and Salesforce Core, including strong Service Cloud and customer-service process experience
- Experience designing, building, and supporting enterprise Salesforce integrations, including MuleSoft or a comparable enterprise integration platform
- Hands-on experience with Journey Builder, Automation Studio, Contact Builder, Data Extensions, SQL, Marketing Cloud APIs, and marketing data and automation troubleshooting
- Experience with Salesforce data models, Flow, Apex, APIs, security, permissioning, sharing, and platform configuration
- Demonstrated ability to troubleshoot production issues across multiple Salesforce products and external systems
- Strong understanding of REST and SOAP APIs, event-driven integrations, batch processing, middleware, and file-based integrations
- Experience with source control, release management, testing, deployment, and post-production validation practices for Salesforce
- Ability to balance long-term architectural direction with immediate production-support and break-fix needs
- Ability to learn complex existing environments, work through incomplete documentation, and independently determine configurations, integrations, and data flows
- Strong written and verbal communication skills and ability to work with business partners, developers, administrators, vendors, and technology leadership
- Preferred experience with multiple Salesforce implementation partners or system integrators; retail, consumer products, ecommerce, or loyalty-driven businesses; Agentforce, Salesforce Voice, Data Cloud/Data 360, Loyalty Management, customer engagement channels, and mentoring
- Preferred Salesforce certifications, including Application Architect, System Architect, Platform Integration Architect, Service Cloud Consultant, Marketing Cloud Engagement Consultant or Developer; Technical Architect credential is valuable but not required
Benefits
Comp & perks- Standard company benefits
- Remote-based work arrangement
- Flexible, additional working hours during peak periods
- Travel to the home office as determined by the supervisor