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About the role
Key responsibilities & impact- Own and develop Lilli's inbound and outbound lead generation across B2B and B2C channels
- Build, manage, and continuously improve HubSpot workflows, nurture sequences, and lead scoring
- Work with sales to ensure marketing-sourced leads are well-qualified and properly handed off
- Report on pipeline contribution, lead quality, and marketing ROI
- Work with external affairs and sales to plan and execute multi-channel campaigns (email, paid, organic, social, content) aligned to commercial priorities
- Manage and optimise Lilli's digital presence — website, SEO, LinkedIn, and beyond
- Track and report on campaign performance, with a clear eye on what's working and what isn't
- Lead planning and delivery of Lilli's presence at sector events, conferences, and partner webinars
- Support the team on new bids and procurement responses — writing, formatting, and pulling together compelling submissions
- Work with internal stakeholders to ensure we have the proof points to win new business
- Collaborate with sales, external affairs, product, and customer success to ensure consistent, credible messaging across touchpoints
Requirements
What you’ll need- You have solid B2B marketing experience within social care, local government or the NHS
- You know HubSpot well. Not just the basics - you've built workflows, set up lead scoring, and debugged a sequence that wasn't converting
- You're a strong writer. You can write a sharp LinkedIn post, a persuasive nurture email, and a bid response paragraph
- You're data-driven and can report clearly on what you're doing and why it matters
- You've managed events, from logistics to follow-up, and you know how to make a stand count
- You're a self-starter who doesn't need to be told what to do next
- You care about the mission. Lilli is trying to help vulnerable people live well at home for longer. That should mean something to you.
- Bonus if you have:
- Familiarity with the TEC/telecare landscape
- Experience supporting bid writing or public sector procurement responses
Benefits
Comp & perks- 🌐 Worldwide ❌ Jobs You've Hidden ⭐️ Saved Jobs ✅ Applied Jobs ✉️ Email Alerts 👤 Account Lilli Website LinkedIn All Job Openings 11 - 50 employees Founded 2019 ⚕️ Healthcare Insurance 🧘 Wellness ☁️ SaaS Healthcare Insurance
- Wellness
- SaaS Lilli is a company focused on empowering independent living through the use of innovative lifestyle monitoring technology. Their non-intrusive sensors and proactive technology solutions capture patterns of behavior and daily routines, enabling caregivers to provide timely and effective support. Lilli’s mission is to enhance care while ensuring individuals can live safely and happily in their own homes. By leveraging these technologies, Lilli helps reduce residential care admissions and hospital discharge times, providing significant savings in care costs. Lilli also offers a Proactive Care Fund to assist local authorities and care boards in implementing this technology, ultimately improving the quality and cost-effectiveness of care delivery. Marketing Manager Job not on LinkedIn 🔥 9 minutes ago 🇬🇧 United Kingdom – Remote ⏰ Full Time 🟡 Mid-level 🟠 Senior 🎡 Marketing 🇬🇧 UK Skilled Worker Visa Sponsor Apply Now Find Hiring Managers Customize resume + cover letter Report problem ☆ Save ☑️ Mark as applied ❌ Hide 📋 Description
- Own and develop Lilli's inbound and outbound lead generation across B2B and B2C channels
- Build, manage, and continuously improve HubSpot workflows, nurture sequences, and lead scoring
- Work with sales to ensure marketing-sourced leads are well-qualified and properly handed off
- Report on pipeline contribution, lead quality, and marketing ROI
- Work with external affairs and sales to plan and execute multi-channel campaigns (email, paid, organic, social, content) aligned to commercial priorities
- Manage and optimise Lilli's digital presence — website, SEO, LinkedIn, and beyond
- Track and report on campaign performance, with a clear eye on what's working and what isn't
- Lead planning and delivery of Lilli's presence at sector events, conferences, and partner webinars
- Support the team on new bids and procurement responses — writing, formatting, and pulling together compelling submissions
- Work with internal stakeholders to ensure we have the proof points to win new business
- Collaborate with sales, external affairs, product, and customer success to ensure consistent, credible messaging across touchpoints 🎯 Requirements
- You have solid B2B marketing experience within social care, local government or the NHS
- You know HubSpot well. Not just the basics - you've built workflows, set up lead scoring, and debugged a sequence that wasn't converting
- You're a strong writer. You can write a sharp LinkedIn post, a persuasive nurture email, and a bid response paragraph
- You're data-driven and can report clearly on what you're doing and why it matters
- You've managed events, from logistics to follow-up, and you know how to make a stand count
- You're a self-starter who doesn't need to be told what to do next
- You care about the mission. Lilli is trying to help vulnerable people live well at home for longer. That should mean something to you.
- Bonus if you have:
- Familiarity with the TEC/telecare landscape
- Experience supporting bid writing or public sector procurement responses Apply Now 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score Similar Jobs B2C Marketing Manager 🔥 51 minutes ago My Money Matters 51 - 200 💳 Fintech 📚 Education ☁️ SaaS Website LinkedIn All Job Openings B2C Marketing Manager at My Money Matters managing member journey engagement and product adoption in a fintech environment. Focus on strategy and execution in a rapidly growing setup. 🇬🇧 United Kingdom – Remote ⏰ Full Time 🟡 Mid-level 🟠 Senior 🎡 Marketing Marketing Associate, International 🔥 7 hours ago Trupanion 1001 - 5000 👥 B2C 🧘 Wellness Website LinkedIn All Job Openings Marketing Associate driving impactful marketing strategies across Europe for Trupanion, a leading pet insurance provider. Collaborating cross-functionally and optimizing digital engagements in a pet-friendly environment. 🇬🇧 United Kingdom – Remote 💰 $60M Post-IPO Equity on 2020-11 ⏰ Full Time 🟢 Junior 🟡 Mid-level 🎡 Marketing 🗣️🇩🇪 German Required Regional Marketing Specialist, French or German Speaking 🔥 18 hours ago Appz Global Tech Pvt.Ltd. 201 - 500 🛍️ eCommerce Website LinkedIn All Job Openings Regional Marketing Specialist planning and optimizing campaigns across multi-channel platforms for Poka's growth in European markets. Collaborating with sales and global teams for impactful results. 🇬🇧 United Kingdom – Remote ⏰ Full Time 🟢 Junior 🟡 Mid-level 🎡 Marketing 🚫👨🎓 No degree required 🗣️🇩🇪 German Required 🗣️🇫🇷 French Required Integrated Marketing Manager 🕒 Yesterday Mozilla 501 - 1000 👥 B2C 🔒 Cybersecurity Website LinkedIn All Job Openings Integrated Marketing Manager at Mozilla driving brand relevance in the UK. Leading integrated campaigns and localizing global strategies to grow market share. 🇬🇧 United Kingdom – Remote ⏰ Full Time 🟠 Senior 🔴 Lead 🎡 Marketing Senior CX Marketing Consultant 🕒 Yesterday Huble 51 - 200 ☁️ SaaS Website LinkedIn All Job Openings Senior CX Marketing Consultant transforming clients' digital marketing across various platforms and strategies. Leading strategic initiatives and driving innovation in a global HubSpot consulting firm. 🇬🇧 United Kingdom – Remote ⏰ Full Time 🟠 Senior 🎡 Marketing 🇬🇧 UK Skilled Worker Visa Sponsor View More Marketing Jobs 🌐 Worldwide Built by Lior Neu-ner. I'd love to hear your feedback — Get in touch via DM or support@remoterocketship.com Search Search Jobs by country Search jobs by city Search jobs by job title Search entry-level jobs Search junior-level jobs Search senior-level jobs Search jobs by tech stack Search jobs by contract type Search remote internships Search remote part-time jobs Remote jobs Anywhere in the World Companies Hiring Anywhere in the World Companies Hiring Sales People Anywhere in the World Companies Hiring Software Engineers Anywhere in the World Resources Advice Tips for finding remote jobs Interview questions and answers Resume examples Cover letter examples Post a job Affiliates Privacy policy Terms of service Job board SEO course AI Apply Copilot OpenClaw job finder Jobs by Country Remote jobs anywhere in the world (Worldwide remote jobs) Remote jobs United States Remote jobs Australia Remote jobs Brazil Remote jobs Canada Remote jobs France Remote jobs Ireland Remote jobs Germany Remote jobs Netherlands Remote jobs Spain Remote jobs UK Popular Jobs Remote data analyst jobs Remote customer support jobs Remote executive assistant jobs Remote marketing jobs Remote product designer jobs Remote product manager jobs Remote project manager jobs Remote recruiter jobs Remote sales jobs Remote software engineer jobs Jobs by Type Remote full-time jobs Remote part-time jobs Remote contract jobs Remote internship jobs Remote entry-level jobs Remote jobs with no experience required Remote junior jobs (1-3 years of experience) Digital nomad jobs Remote jobs with no degree required Freelance remote jobs Temporary remote jobs Remote jobs hiring now Stay at home mom jobs
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Hard Skills & Tools
B2B marketinglead generationHubSpotworkflowslead scoringcampaign performance trackingSEOevent managementbid writingdata analysis
Soft Skills
strong writingself-startercollaborationcommunicationpersuasionattention to detailcreativityproblem-solvingorganizational skillsadaptability