Product Marketing Manager, German and English Speaker

Lightspeed (Formerly SEOshop)

full-time

Posted on: 9/28/2025

Location Type: Office

Location: Berlin • 🇩🇪 Germany

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Job Level

Mid-LevelSenior

About the role

Reporting to the Senior Manager, Hospitality PMM and working closely with Hospitality PMMs in EMEA and APAC
Own product positioning and messaging for the Hospitality portfolio ensuring clarity, differentiation, and alignment across customer touchpoints
Deeply understand the Hospitality industry, market dynamics, customer needs, and relevant technology landscape
Lead competitive and market analysis, win/loss research, and industry trend monitoring to inform product strategy and GTM execution
Conduct ongoing customer research including interviews and surveys to build customer personas and insights
Drive go-to-market strategy and execution for new and existing products, collaborating cross-functionally and owning GTM performance
Develop marketing roadmaps spanning launch through adoption, onboarding, and retention
Track KPIs to drive product portfolio success
Act as the key liaison for go-to-market teams in the region and optimize funnel and enablement materials
Collaborate with Creative, Content, and Product teams to develop customer-centric content and campaigns

Requirements

3-5 years experience working in product marketing, growth or lifecycle marketing, or similar go-to-market experience
Previous background in SaaS marketing, or with exposure to small business audiences
Experience in positioning, messaging, and driving product growth
Proven ability to collaborate across teams
Experience in generating market insights and competitor intelligence
Excellent project management and communication skills with cross-functional and cross-regional stakeholders
Genuine interest in and curiosity in helping small businesses succeed
Bilingual proficiency in English and German
(Nice to have) Experience in the hospitality industry
(Nice to have) Enthusiasm for innovative technologies (e.g., AI) and their application to product experiences
(Nice to have) MBA or Product Marketing Alliance certification

Benefits

Lightspeed RSU program (we are all owners)
Unlimited paid time off policy
Flexible working policy
Ability to do your job in a truly flexible environment
Immediate access to health insurance
Health and wellness benefits
Paid leave assistance for new parents
Linkedin learning license
1 paid volunteer day annually
Genuine career opportunities and growth within the company
Work in a team big enough for growth but lean enough to make a real impact

ATS Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills

product marketinggo-to-market strategymarket analysiscustomer researchpositioningmessagingSaaS marketingKPI trackingcompetitive intelligenceproject management

Soft skills

collaborationcommunicationcuriositycustomer-centricitycross-functional teamworkcross-regional collaborationproblem-solvinganalytical thinkingleadershipadaptability

Certifications

MBAProduct Marketing Alliance certification