Product Adoption Strategist – Digital, Scalable

Lightspeed Commerce

Product adoption strategist driving digital-first campaigns for Lightspeed’s cloud commerce platform. Increasing feature penetration through automated customer journeys, analytics, and cross-functional collaboration.

Posted 8/13/2026full-timeAmsterdam • 🇳🇱 NetherlandsMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Digital Customer Success and Growth within B2B SaaS, focusing on customer journey architecture, campaign optimization, and data-driven decision-making. Proficient in leveraging Digital Adoption Platforms and marketing automation tools to enhance customer engagement and drive behavior change.

Highest-signal resume keywords

Digital Customer SuccessDigital Adoption PlatformsCampaign OptimizationData-Driven Decision-MakingCustomer Journey Architecture

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Customer Journey DesignBehavioral Trigger LogicSegmentationExperiment DesignPerformance MonitoringProgrammatic StrategiesDigital Content RefinementAnalyticsOptimizationTechnical Workflows

Soft Skills

CollaborationAnalytical ThinkingStrategic MindsetRelationship BuildingCustomer Advocacy

Tools & Technologies

ChurnZeroPendoWalkMeIntercomHubSpotHeap

Industry Keywords

B2B SaaSCustomer MarketingProduct EnablementDigital First ProgramsCustomer Feedback Loop

About the role

Key responsibilities & impact

Identify underutilised product areas and translate adoption opportunities into automated, digital-first programs and behaviourally triggered journeys
Own end-to-end adoption campaigns for a specific feature or market, including strategy, experiment design, implementation, and performance
Design and implement customer journey architecture, including segmentation, trigger logic, channel orchestration, and entry/exit criteria
Partner with Product, Product Marketing, Data, Education, Launch, and Account Management on cross-functional customer journeys
Optimize digital collateral, including in-app guidance, nurture sequences, and interactive walkthroughs
Configure and optimize ChurnZero, Fin, and Heap for tech-touch journeys
Monitor campaign analytics, activation, feature stickiness, and channel effectiveness, and continuously improve performance
Advocate for customers and surface behavioural insights informing product, content, and journey decisions
Build relationships with customer-facing and product teams to create a consistent customer feedback loop
Contribute to wider team objectives beyond the strict scope of the role

Requirements

What you’ll need

3–5 years of experience in Digital Customer Success, Growth or Customer Marketing, Product Enablement, or a similar function within a B2B SaaS company
Experience using customer usage data to identify gaps and develop programmatic strategies that drive behaviour change
Strong working knowledge of Digital Adoption Platforms and marketing automation tools such as Pendo, WalkMe, Intercom/Fin, HubSpot, or ChurnZero
Experience refining digital content into clear, engaging, bite-sized customer guidance for technical workflows
Strategic mindset with ability to identify adoption gaps and design scalable responses
Strong analytical thinking and comfort using data to guide prioritization and optimization
Excellent collaboration skills across Product Marketing, content teams, and fellow program leads

Benefits

Comp & perks

A flexible work environment
Culture that celebrates performance
Career growth opportunities
Career-defining opportunities
Equity options
Contributions to your pension plan
Training opportunities
Health and wellness credit
Time off to volunteer
Interest groups and employee-led networks
Social committees
Sponsored sports teams
Enhanced parental leave