Marketing Manager – DACH

Light

Marketing Manager shaping the DACH strategy for Light, an AI-native financial platform. Building presence and events in Germany, Austria, and Switzerland while driving regional pipeline.

Posted 6/19/2026full-timeLondon • 🇬🇧 United KingdomMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Building Light's presence in DACH from the ground up, shaping our GTM strategy, and becoming one of the defining faces of the region.
Owning the full DACH events calendar. Finhack hackathons, third-party sponsorships, roundtables. From concept to follow-up, you run it.
Managing the regional budget, knowing where to spend and where to hold back.
Working with our brand team on everything from regional messaging and localisation to experiential campaigns that cut through in a market full of noise.
Bringing on-the-ground market data back to your VP Marketing and Growth Lead to sharpen paid activity, targeting, and messaging across the region.
Driving regional pipeline, working across events, campaigns, and community to build a consistent flow of qualified opportunities for the sales team.
Partnering with RevOps to keep pipeline clean, prospects moving, and nothing falling through the cracks between marketing and sales.
Enabling the sales team with the collateral, messaging, and market context they need to win in DACH.
Building community, not just pipeline. You'll build relationships with press, analysts, and partners, but the bigger goal is an ecosystem of likeminded changemakers around a product that's transforming the finance function.

Requirements

What you’ll need

Meaningful experience in field or regional marketing at a B2B SaaS company, ideally one that was building out international presence from a non-DACH HQ.
Native-level German fluency. You can write the copy, run the room, and build the relationships.
A real track record running field marketing and events from start to finish.
The ability to work across Sales, RevOps, and brand without losing momentum or creating friction. You know how to get things done in a cross-functional team.
Genuine enthusiasm for AI tooling, not just comfort with it. We're an AI-native company and use AI across everything we build and do.

Benefits

Comp & perks

In-office culture, five days a week, with a high talent-density team.
Competitive salary.
25 days annual leave plus public holidays in your country of employment.
The chance to shape a category from the inside, not just market around it.
Regular travel to Copenhagen, London, New York, and wherever the action is.
Company off-sites twice a year. The last one was in Italy.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

field marketingevent managementbudget managementGTM strategycopywritingdata analysispipeline managementcross-functional collaborationAI tooling

Soft Skills

relationship buildingcommunicationenthusiasmteamworkproblem-solving