Marketing Operations Specialist

Lifeway Christian Resources

Marketing Operations Specialist leading design, optimization, and governance of data-driven campaigns at Lifeway. Collaborating across teams to enhance communication and engagement with audiences.

Posted 7/13/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Salesforce Marketing Cloud, including complex journey design and automation, while ensuring compliance with regulations such as CAN-SPAM, GDPR, and CCPA. Proficient in data analysis and visualization, with a strong focus on optimizing digital marketing campaigns through A/B testing and audience segmentation.

Highest-signal resume keywords

Salesforce Marketing Cloud ExpertiseData Analysis and SQL QueryingEmail Marketing StrategyProject Management SkillsGoogle Analytics 4 Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Salesforce Marketing CloudData AnalysisSQL QueryingEmail MarketingA/B TestingHTMLCSSJavaScriptPythonDynamic Content Personalization

Soft Skills

Project ManagementPrioritizationCollaboration

Tools & Technologies

Google Analytics 4Marketing Automation ToolsData Visualization Tools

Industry Keywords

B2B MarketingCustomer EngagementComplianceCampaign OperationsSegmentation Architecture

Tech Stack

Tools & technologies

CloudJavaScriptPythonSQL

About the role

Key responsibilities & impact

Lead cross-functional collaboration with marketing, sales, analytics, and IT teams to design sophisticated, data-driven multi-step campaigns and customer journeys
Serve as the advanced power user for Salesforce Marketing Cloud — building complex journeys, automation logic, dynamic personalization, and configuration governance
Monitor and enforce compliance with CAN-SPAM, GDPR, and CCPA regulations, partnering with legal and security teams on risk mitigation
Develop and oversee A/B and multivariate testing frameworks, identifying optimization opportunities and establishing governance standards for campaign operations
Manage and oversee the Form creation process and tool set and its interaction with Marketing Cloud. Own segmentation architecture, subscriber lifecycle management, list governance, and data integrity across marketing audiences including Preference Center.
Partner with analytics teams to enrich targeting models and ensure accurate, compliant audience selection for every campaign
Manage and optimize supporting tools and integrations and automations across Salesforce and Marketing Cloud environments, contributing to system enhancements and workflow improvements
Build advanced dashboards, interpret KPI trends, and deliver actionable insights and recommendations that inform go-to-market strategies and demonstrate campaign impact

Requirements

What you’ll need

Bachelor's degree in Marketing, Information Technology, or related field - required
4+ years of experience in a B2B marketing environment supporting digital campaigns and customer engagement
2+ years of hands-on experience with Salesforce Marketing Cloud including complex Journey design, automation, and configuration
2+ years of experience with Google Analytics 4 and related analytics tools
Proficiency in data analysis, SQL querying, and data visualization with the ability to translate insights into leadership-ready recommendations
Advanced capability in email marketing strategy, segmentation, and dynamic content personalization
Working knowledge of HTML/CSS and familiarity with JavaScript and Python in marketing operations contexts
Strong project management and prioritization skills with the ability to manage multiple concurrent initiatives independently
Actively involved in an evangelical Christian church.

Benefits

Comp & perks

healthcare
vacation and sick time
holiday pay
care days
401(k) plan
maternity and paternity leave
adoption assistance
mission trip time
equipment and resources for a productive workspace