Lifeway Christian Resources

Digital Marketing Strategist

Lifeway Christian Resources

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Job Level

Mid-LevelSenior

Tech Stack

CloudWordPress

About the role

  • Lives out Lifeway’s mission and values, showing deep commitment to Kingdom work
  • Lead quarterly marketing campaigns and launches for Bible and reference products.
  • Develop briefs, timelines, and promotional strategies across print, digital, email, and retail channels.
  • Plan and execute email, paid social, and SEO campaigns; manage digital content on csbible.com, bhpublishing.com, and lifeway.com.
  • Analyze campaign performance and adjust tactics accordingly.
  • Coordinate with internal and external teams on asset creation, approvals, and launch execution.
  • Oversee video and image production; manage content for product pages and catalogs.
  • Track budgets and work with vendors for invoicing, procurement, and creative services.
  • Support Lifeway presence at conferences and events.

Requirements

  • Bachelor's degree in Marketing, Communications or related field- required
  • Master’s degree, preferred
  • 5+ years of marketing experience in corporate or agency settings
  • 3+ years of experience in digital/email/video marketing
  • 2+ years of experience coordinating projects or executing digital campaigns
  • Proficiency in marketing and project platforms like Salesforce Marketing Cloud, Workfront, Basecamp, and GA4
  • Strong strategic, analytical, and communication skills
  • Demonstrated success managing multi-channel campaigns with measurable results
  • Experience in publishing, ministry, or Christian retail markets - strongly preferred
  • Familiarity with WordPress, HTML, SharePoint, Firebrand
Benefits
  • Comprehensive benefits plans including healthcare
  • Vacation and sick time
  • Holiday pay
  • Care days
  • 401(k) plan
  • Maternity and paternity leave
  • Adoption assistance
  • Mission trip time

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
marketingdigital marketingemail marketingvideo marketingSEOcampaign managementproject coordinationbudget trackingcontent management
Soft skills
strategic thinkinganalytical skillscommunication skillsleadershipteam coordination