Lifesum

Growth Marketing

• Own Lifesum's growth strategy across B2C & B2B sales, (Performance) Marketing and PR with clear accountability for ROI across all channels
• Drive the full consumer subscription funnel: acquisition, activation, retention, and win-back with a sharp focus on CAC, LTV, and profitability
• Lead and develop your team across Sales, Marketing, and PR - building a high-performance culture grounded in accountability and measurable outcomes
• Manage substantial budgets across paid channels (Meta, Google, Apple Search Ads, and more) and ensure spend is consistently allocated toward what works
• Collaborate closely with Data & Analytics to establish shared metrics, meaningful dashboards, and actionable reporting to the leadership team
• Work hand in hand with Product and Tech to align growth initiatives with the user experience
• Challenge existing workflows, identify inefficiencies, and drive improvements that strengthen both performance and scalability
• Lead analysis and strategic recommendations for new markets and segments

VP Growth