Regional Director, Business Development – Behavioral Health

Lifepoint Health®

Regional Director of Business Development responsible for growth strategies and market expansion at Lifepoint Health. Collaborates with clinical and operational teams to enhance behavioral health services.

Posted 6/3/2026full-timeRemote • Tennessee • 🇺🇸 United StatesLeadWebsite

About the role

Key responsibilities & impact

Develop and implement regional growth strategies aligned with organizational business goals.
Lead initiatives to increase patient volume, expand access, and strengthen service-line awareness.
Conduct market analyses to identify opportunities for expansion, service-line development, and partnerships.
Oversee regional marketing and brand strategies, ensuring alignment with referral development and consumer acquisition goals.
Serve as a key contributor in organizational growth discussions and leadership forums.
Build and maintain strong referral relationships with hospitals, physicians, EAPs, mental health providers, schools, social service agencies, and payers.
Develop referral frameworks using CRM systems, data analytics, and outreach best practices.
Monitor competitive and payer landscapes to adjust strategies and optimize referral outcomes.
Provide direct leadership, coaching, and mentorship to facility-level business development leaders.
Set clear KPIs, growth targets, and accountability standards across the region.
Conduct performance evaluations, field visits, and pipeline reviews to ensure consistent execution and results.
Foster a culture of collaboration, transparency, and continuous improvement.
Design and implement scalable business development tools, processes, and reporting systems.
Partner with marketing to align messaging, materials, and digital strategies.
Collaborate with admissions, clinical, and operational teams to ensure seamless patient transitions from referral to service delivery.
Provide professional development and ongoing training for local business development staff.
Maintain compliance with HIPAA and all applicable regulatory standards.
Handle sensitive and confidential information appropriately.
Always exhibit the company’s core values of champion patient care, do the right thing, embrace individuality, act with kindness, and making a difference together.
Other duties as assigned.

Requirements

What you’ll need

Bachelor’s degree in Business, Marketing, Healthcare Administration, or related field required; Master’s preferred.
Minimum of 5 years of progressive business development experience in healthcare; behavioral health or addiction services are strongly preferred.
Demonstrated track record of increasing patient volume, building referral networks, and expanding market presence.
Strong knowledge of healthcare regulatory and payer environments.

Benefits

Comp & perks

Health insurance
Professional development opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

data analyticsCRM systemsbusiness developmentmarket analysisperformance evaluationKPI settingreporting systemsservice-line developmentgrowth strategy implementationreferral framework development

Soft Skills

leadershipcoachingmentorshipcollaborationcommunicationtransparencycontinuous improvementrelationship buildingstrategic thinkingaccountability

Certifications

Bachelor’s degreeMaster’s degree