Area Director – Business Development
Lifepoint Health®
full-time
Posted on:
Location Type: Remote
Location: Remote • Tennessee • 🇺🇸 United States
Visit company websiteJob Level
Lead
About the role
- Implements a comprehensive business plan to ensure Census and Mix Forecasts are met and/or exceeded.
- Ensures comprehensive external information is gathered on a continual basis with regard to markets, customers and competitors.
- Must have a strong understanding and ability to work in all business development roles, as needed.
- Develops and manages the marketing department's operating budget.
- Develops, organizes and maintains a data base system for decision support information including identification of community needs; demand forecasting; utilization of programs and services; competitive analysis; medical staff utilization trends.
- Serves as a liaison between Financial Services, Information Systems, and Business Development as it relates to internal data gathering and distribution of demand and utilization data.
- Ensures appropriateness of patient selection; assists patients/families in making informed admission decisions.
- Create and implement comprehensive marketing plans and programs annually and on an as needed basis for the facility's long and short term goals.
- Compares research findings on local, regional and national data in order to identify areas for potential cost and quality improvement by product-line and physician practice patterns.
- Establishes planning links with other health care organizations and agencies in order to obtain research information.
- Interfaces directly with managed care providers, key physicians and other program delivery personnel providing expertise in the development and implementation of business plans, situation analysis documents and feasibility studies to evaluate opportunities for new joint or shared program and/or service offering, and new product-line development, product enhancement and product differentiation in the competitive market environment.
- Consistently interfaces with Referral Sources, Case Managers and Managed Care Providers to create to achieve maximum revenue generation for the hospital while maintaining environment of quality care for the patient.
- Maintains a measure and tracking system delivering timely reports and presentations on a regular basis.
Requirements
- Bachelor’s Degree in Business, Marketing or Clinical discipline.
- MBA preferred.
- Minimum of 5 years’ experience in healthcare management preferred.
- Excellent skills needed in forecasting, market based planning, communications and public relations.
- Valid driver’s license and clean driving record
Benefits
- Health (Medical, Dental, Vision) and 401K Benefits for full-time employees
- Competitive Paid Time Off / Extended Illness Bank package for full-time employees
- Employee Assistance Program – mental, physical, and financial wellness assistance
- Tuition Reimbursement/Assistance for qualified applicants
- Excellent shift differentials, bonus potential for extra shifts, employee referral program
- Professional development opportunities including 100% reimbursement for LPN-to-RN bridge program
- And much more…
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
data base system managementdemand forecastingcompetitive analysismedical staff utilization trendsbusiness plan developmentmarketing plan implementationcost improvement analysisfeasibility studiesrevenue generation strategiestracking system maintenance
Soft skills
communicationpublic relationsinterpersonal skillsorganizational skillsleadershipanalytical thinkingproblem-solvingcollaborationdecision-makingcustomer service
Certifications
Bachelor’s DegreeMBA