Senior Manager, Influencer Marketing

LifeMD

LifeMD, a virtual healthcare and telehealth provider, seeks a senior influencer marketing leader. Driving creator strategy, compliant content, and profitable patient acquisition across health programs.

Posted 8/18/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $130,000 - $160,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing influencer and creator marketing programs, with a strong focus on budget management, negotiation of usage rights, and compliance with industry regulations. Proficient in analyzing performance metrics to optimize content strategies and enhance customer acquisition.

Highest-signal resume keywords

Influencer Marketing ManagementBudget ManagementNegotiation SkillsData AnalysisCompliance with FTC and FDA Guidelines

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Creator MarketingCampaign ManagementVideo Content CreationPerformance Metrics AnalysisNegotiating Usage RightsCustomer Acquisition Cost (CAC)Return on Ad Spend (ROAS)Conversion Rate OptimizationCreative Brief WritingContent Repurposing

Soft Skills

Professional CommunicationRelationship ManagementCreative Problem Solving

Tools & Technologies

Meta AdsTikTok AdsYouTube AdsAd Manager ToolsPromo CodesAffiliate Links

Industry Keywords

DTC MarketingHealth and WellnessTelehealthSkincareLegal Compliance

Tech Stack

Tools & technologies

ReactSpark

About the role

Key responsibilities & impact

Build and manage LifeMD’s creator roster across WeightCare, Men’s Health, and Women’s Health
Source, hire, and manage relationships with UGC creators, social influencers, researchers, patient advocates, and board-certified medical professionals
Build a reliable pipeline delivering fresh, high-volume video content for each business line
Negotiate usage rights, perpetual or term ad rights, and allow-listing permissions in creator contracts
Partner with Paid Social to scale top-performing assets through creator handle boosting, Meta Partnership Ads, and TikTok Spark Ads
Repurpose creator and medical content into landing page and PDP assets
Write creative briefs covering hooks, problem-and-solution messaging, and product or service demonstrations
Test hooks, calls-to-action, and video styles to improve conversion and lower acquisition costs
Maintain a weekly pipeline of new, performance-vetted creator ad assets compliant with brand standards
React to social trends and market or industry moments
Work with Clinical Ops and Legal/Compliance to ensure content adheres to FTC, FDA, and privacy guidelines
Partner with medical advisers and clinicians to explain complex medical topics in high-trust social videos
Manage the creator budget and track ROAS, CAC, and conversion rates
Implement tracking using promo codes, affiliate links, post-purchase surveys, and platform attribution
Deliver weekly reports to growth leadership on top-performing assets, cost trends, and creative learnings

Requirements

What you’ll need

5+ years managing influencer and creator marketing programs for a DTC, subscription, or health brand
Experience managing campaigns across differing demographics
Experience managing substantial budgets tied directly to customer acquisition metrics and sales growth
Practical experience negotiating paid usage rights, licensing terms, and allow-listing across Meta, TikTok, and YouTube
Prior experience in telehealth, health and wellness, skincare, or finance with medical or legal claims requiring review
Ability to analyze ad manager data, identify viewer drop-off points, and brief creators on fixing leaky funnels
Clear, professional negotiation skills with talent, talent managers, and agencies

Benefits

Comp & perks

Health Care Plan (Medical, Dental & Vision)
Retirement Plan (401k, Roth 401k)
Life Insurance (Basic, Voluntary & AD&D)
Flexible Paid Time Off
Paid Holidays
Short Term Disability
Training & Development