LifeMD

Go-to-Market Engineer

LifeMD

full-time

Posted on:

Location Type: Remote

Location: Remote • New York • 🇺🇸 United States

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Salary

💰 $130,000 - $140,000 per year

Job Level

Mid-LevelSenior

Tech Stack

JavaScriptPythonSQLTableau

About the role

  • Partner with marketing and product teams to define GTM strategies and translate them into technical workflows
  • Implement marketing technology solutions to support campaign automation, lead tracking, and attribution for email, SMS, call center, iMessage, website landing pages and direct response platforms
  • Collaborate on dashboards and reports to measure campaign performance and ROI
  • Support product launches by setting up data pipelines, integrations, and analytics for tracking success
  • Administer and optimize marketing automation and CRM platforms (e.g., HubSpot, Salesforce, or Braze)
  • Integrate various GTM tools such as analytics, advertising, and customer engagement platforms
  • Maintain data quality across marketing and sales systems, ensuring accurate lead routing and segmentation
  • Build and maintain integrations between marketing tools, APIs, and data systems
  • Create automated workflows that streamline lead management, campaign execution, and reporting
  • Troubleshoot and resolve technical issues related to campaigns, integrations, and system performance
  • Work closely with marketing, operations, and product teams to align technical infrastructure with GTM goals
  • Translate marketing objectives into actionable technical requirements for engineering teams
  • Educate marketing teams on new technologies, processes, and best practices for using GTM systems
  • Develop insights from marketing and sales data to identify opportunities for campaign optimization
  • Support A/B testing, audience segmentation, and funnel analysis
  • Recommend improvements to enhance targeting, conversion, and pipeline velocity

Requirements

  • Bachelor’s degree in Marketing, Business, Information Systems, or a related field
  • 6+ years of experience in marketing operations, growth marketing, or a technical marketing role
  • Proven experience working with marketing technology stacks and data-driven campaign execution
  • Proficiency with CRM and marketing automation tools (e.g., Salesforce, HubSpot, Braze, SendGrid, Telnyx)
  • Working knowledge of APIs, data connectors, and integration platforms (e.g., Make, Zapier, Segment)
  • Experience with analytics tools such as Google Analytics, Looker Studio, Power BI or Tableau
  • Familiarity with SQL or basic scripting (Python, JavaScript) for data manipulation
  • Strong analytical and problem-solving abilities with a growth mindset
  • Excellent communication skills and the ability to collaborate with both technical and non-technical teams
  • Organized, detail-oriented, and capable of managing multiple GTM projects simultaneously
  • Passion for leveraging technology to enhance marketing performance and customer experience for growth
Benefits
  • Salary Range: $130,000-$140,000
  • Health Care Plan (Medical, Dental & Vision)
  • Retirement Plan (401k, IRA)
  • Life Insurance (Basic, Voluntary & AD&D)
  • Unlimited PTO Policy
  • Paid Holidays
  • Short Term & Long Term Disability
  • Training & Development

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
marketing technology solutionscampaign automationlead trackingdata pipelinesintegrationsanalyticsA/B testingaudience segmentationSQLscripting
Soft skills
analytical abilitiesproblem-solvingcommunication skillscollaborationorganizational skillsdetail-orientedgrowth mindsetproject management