Growth Marketing

• Own growth strategy and execution across paid social, search, and performance channels to drive qualified leads and new members.
• Manage ads accounts, including campaign setup, optimization, bidding, budgeting, experiment planning, and daily performance monitoring.
• Architect and manage Meta funnels including audience strategy, campaign structure, creative testing, budgeting, and in-platform optimization.
• Own CRO across the acquisition journey ensuring a seamless, high-converting path to becoming a Lifeforce member.
• Collaborate on landing page strategy and testing, ensuring our on-site messaging, layout, and conversion flows align with audience intent and paid channel insights.
• Build and execute structured experimentation frameworks.
• Build and run a high-velocity creative operations engine including briefs, testing roadmaps, partnerships, and asset iteration.
• Partner with design and external creators to continuously test hooks, offers, and formats at scale.
• Oversee growth analytics and reporting, ensuring we have clear visibility into acquisition performance and channel efficiency.
• Own the messaging and creative strategy across the funnel, ensuring we surface the right value props, hooks, and formats for cold vs. warm audiences.
• Manage forecasting and scenario planning to guide budget and channel allocation.
• Partner with product and operations teams to ensure cohesive acquisition, onboarding and retention journeys.
• Collaborate with teams to ensure compliant, ethical marketing practices in a healthcare context.
• Lead relationships with external agencies and vendors, holding them accountable to performance targets.
• Provide clear direction to agencies while maintaining the ability to step into accounts directly when deeper optimization or troubleshooting is required.

Director of Growth

VP of Growth Marketing

Growth Marketing Manager

Growth Associate

Senior Manager, Consumer User Acquisition