Data PR Manager – AI Native

Life360

Data PR Manager leveraging Life360's internal data to shape brand narratives. Seeking PR expert with strong editorial instincts and data storytelling skills.

Posted 5/27/2026full-timeRemote • 🇺🇸 United StatesSeniorLead💰 $166,500 - $195,000 per yearWebsite

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

data storytellingdata-driven PR campaignswriting pitcheswriting press releasesdata analysisreport developmentstory angle identificationearned media performance trackingcultural trend analysismedia-friendly framing

Soft Skills

collaborative spiritexcellent writing skillsstorytelling abilityrelationship buildingstrategic thinkingcommunication skillscreativityattention to detailadaptabilityinsight generation

Tools & Technologies

data analytics toolssocial media monitoring toolsPR management softwareAI toolscontent management systemsreporting toolsmedia tracking platformscollaboration toolsemail marketing platformsproject management software

Industry Keywords

public relationsearned mediaconsumer mediadata journalismbrand researchconsumer techcultural insightsmedia coveragethird-party researchnational media

About the role

Key responsibilities & impact

Identify and develop media-worthy story angles from Life360's internal data, turning complex datasets into compelling earned media campaigns.
Own and execute proactive PR strategies that generate consistent, high-quality coverage in national and consumer media.
Build a repeatable data storytelling engine, defining key themes, tentpole moments, and always-on narratives that position Life360 as a source of cultural insight.
Identify and lead opportunities to combine Life360 data with external datasets (e.g., census data, third-party research, or brand partnerships) to unlock new story angles and elevate the scale and impact of our data storytelling.
Monitor social media, cultural trends, and news cycles to spot timely story hooks that connect to our data and our audience.
Partner closely with data, analytics, product, and insights teams to scope analyses, validate findings, and ensure all external storytelling is accurate, responsible, and defensible.
Translate complex datasets into clear narratives, key takeaways, and media-friendly framing that resonate with external audiences.
Write pitches, press releases, reports, and supporting materials that bring our data stories to life.
Lead the development of data reports and signature studies that can anchor major PR moments and elevate Life360’s thought leadership.
Build and nurture relationships with reporters, editors, and producers across tech, consumer, parenting, lifestyle, and culture beats.
Manage external PR agencies and freelancers where needed, ensuring brand and story alignment.
Track and report on earned media performance, sharing learnings that sharpen future campaigns.
Use AI daily to serve as a multiplier:
Collaborate cross-functionally with marketing, social, and brand teams to amplify data stories and integrate data insights into campaigns, product moments, and broader company initiatives.

Requirements

What you’ll need

8+ years of PR experience, with a strong track record of placing stories in top-tier consumer or national media.
Proven experience building data-driven PR campaigns — you've turned a dataset into a headline before, and you know how to do it again.
A nose for a story. You can look at a table of numbers and immediately know whether there's something there.
Strong instincts around cultural trends and social media — you're chronically online in the best possible way.
Excellent writing skills. You write pitches that actually get opened, and press releases that don't read like press releases.
Comfort working with data and analytics tools. You don't need to be a data scientist, but you should be able to hold your own in a conversation with one.
A collaborative spirit. You work well with data, product, and marketing teams to get the story right before it goes out.
Experience at a consumer tech company or agency is a plus, as is a background in data journalism or brand research.

Benefits

Comp & perks

Competitive pay and benefits
Medical, dental, vision, life and disability insurance plans (100% paid for employees)
401(k) plan with company matching program
Mental Wellness Program & Employee Assistance Program (EAP) for mental well-being
Flexible PTO, 13 company-wide days off throughout the year
Winter and Summer Weeklong Synchronized Company Shutdowns
Learning & Development programs
Equipment, tools, and reimbursement support for a productive remote environment
Free Life360 Platinum Membership for your preferred circle
Free Tile Products