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Principal Product Manager – Builder
Life360. You'll be a core contributor to the Orchestrator layer—the real-time, contextual decisioning system that assembles Life360's interface dynamically for each member and each session.
About the role
Key responsibilities & impact- You'll be a core contributor to the Orchestrator layer—the real-time, contextual decisioning system that assembles Life360's interface dynamically for each member and each session.
- This is the personalization layer that determines which components surface and in what order, drawing on signals from the real world, past behaviors, family context, member history, and content and intelligence from partner teams across the company who all need representation in a constrained surface area.
- You're joining a focused team with work already underway, and your job is to accelerate and shape where it goes.
- The technical challenge is real: building a modular, algorithmic content layer with a unified member data model, feedback loops, and measurable outcomes.
- The organizational challenge is equally real.
- Teams across Life360 will need to align around a shared model, contribute their intelligence and content to a common platform, and trust that the system serves the company's shared goals and the member in equal measure.
- Building that buy-in is core to this role.
Requirements
What you’ll need- You've built—or redesigned—a personalization or content orchestration system before, not just shipped features on top of one.
- You understand ML-driven content ranking, modular UI architecture, and what it means to replace fixed placement logic with algorithmic decisioning.
- You can talk fluently about signals, weights, feedback loops, and what 'good' looks like when you can't directly observe every individual decision the system makes.
- You've worked on a surface that had become a resource allocation problem and helped fix it.
- You know what it feels like when a stakeholder tells you their campaign needs the top slot because of a deal they've struck—and you know how to move that conversation from ownership to user value without losing the relationship.
- You help build shared mental models before the team builds systems.
- Alignment doesn't happen in one meeting, and you don't expect it to.
- Life360 is an AI-native company.
- You direct AI-driven execution across the full product development lifecycle.
- You're comfortable operating across functional boundaries, think in outcomes, and treat every successful AI workflow as infrastructure for the next one.
- You don't just execute a roadmap—you have a point of view on where this is going.
- You can hold the technical detail of content ingestion architecture in one hand and a magical end user experience in the other, and make decisions that serve both.
- You've driven at least one initiative per year that produced material, company-level impact—not a 2% lift, but a result that changed the shape of a core metric.
Benefits
Comp & perks- Competitive pay and benefits
- Medical, dental, vision, life and disability insurance plans (100% paid for employees)
- 401(k) plan with company matching program
- Mental Wellness Program & Employee Assistance Program (EAP) for mental well-being
- Flexible PTO, 13 company-wide days off throughout the year
- Winter and Summer Weeklong Synchronized Company Shutdowns
- Learning & Development programs
- Equipment, tools, and reimbursement support for a productive remote environment
- Free Life360 Platinum Membership for your preferred circle
- Free Tile Products
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
personalization systemcontent orchestration systemML-driven content rankingmodular UI architecturealgorithmic decisioningfeedback loopscontent ingestion architectureAI-driven executionproduct development lifecycleresource allocation
Soft Skills
stakeholder managementbuilding shared mental modelscross-functional collaborationoutcome thinkingrelationship managementcommunicationalignment facilitationstrategic visiondecision makinguser experience focus