Senior Manager, Brand Media, Influencers, Partnerships

Life360

. Develop and optimize paid media programs that build awareness and consideration for Life360 .

Posted 3/30/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $137,000 - $201,500 per yearWebsite

About the role

Key responsibilities & impact

Develop and optimize paid media programs that build awareness and consideration for Life360
Work with the creative team to ensure optimal channel/message fit.
Think beyond “spots and dots”. We are looking for a highly creative marketer who can bring unique and differentiated media choices to our mix.
Build a great partnership and successfully lead our media agency collaboration. We view the agency as an embedded partner and they should feel like part of our team. You must emphasize both inspiration and accountability with them.
Working in collaboration with our Brand & Creative team, identify influential personalities that we should be associating with and working with.
Work with agency and platform partners, as you see fit, to procure and manage these deals.
Work with Analytics to assess the overall and relative performance of our influencer partnership deals.
Working in collaboration with several internal partner teams (Brand & Creative, Devices, etc.), identify brands that we should be associating and partnering with.
The brand partnerships can run the gamut in terms of how they manifest. For example, we have previously done a licensing deal with Sanrio to bring Hello Kitty to our Tile bluetooth tracking devices. But there are many flavors of collaboration we are exploring and excited about and we welcome your ideas.
Work with our Biz Dev team to outline key, desired “gives/gets” for these partnerships and land highly mutually beneficial deals that deliver on each party’s goals.
Work with Analytics to assess the overall and relative performance of our brand partnership deals.

Requirements

What you’ll need

7+ years of experience in brand-oriented paid media (including digital, paid social, TV/FEP/CTV, OOH, etc.)
Track record of creativity in media. Just having bought walled gardens or :30s won’t get you the gig.
Proven track record managing 8-figure paid media budgets
Experience procuring, managing and assessing successful influencer deals.
Track record of successful collaboration with other brands to deliver on respective and shared goals.
Deep understanding of marketing measurement methodologies, particularly for demand creation. This includes Marketing Mix Modeling, attribution, brand tracking, matched market testing, platform lift/incrementality tests, and more.
Strong communication and cross-functional collaboration skills.
Comfortable operating in a fast-paced environment. (This is important as one of our values is “high intensity, high impact”).

Benefits

Comp & perks

Competitive pay and benefits
Medical, dental, vision, life and disability insurance plans (100% paid for employees)
401(k) plan with company matching program
Mental Wellness Program & Employee Assistance Program (EAP) for mental well-being
Flexible PTO, 13 company-wide days off throughout the year
Winter and Summer Weeklong Synchronized Company Shutdowns
Learning & Development programs
Equipment, tools, and reimbursement support for a productive remote environment
Free Life360 Platinum Membership for your preferred circle
Free Tile Products

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

paid mediadigital mediapaid socialTV advertisingCTVOOH advertisingmarketing measurement methodologiesMarketing Mix Modelingattributionbrand tracking

Soft Skills

creativitycollaborationcommunicationleadershipaccountabilityinspirationcross-functional collaborationadaptabilitystrategic thinkingrelationship building