Life360

VP, Journey Marketing

Life360

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Lead

About the role

  • Deeply understand the connection of various journey marketing channels/levers to our key business metrics. Enact strategies and tactics to generate greater returns from our investments in them.
  • Ensure cohesion and orchestration across our owned channels and surfaces.
  • Own our eCommerce engine. Lead a multi-faceted DTC marketing and merchandising team to optimize our eCommerce revenues and other core metrics.
  • Partner with brand and creative leadership to ensure strong connectivity of our messaging across paid and owned surfaces.
  • Serve as the thought leader and owner for our Journey Marketing technology stack, including “built” and bought technology in service of the vision.
  • Own the framework for and governance around our 1st-party promotional guardrails (ensuring relevance and avoiding hyper-frequency).
  • Partner with business group leaders to ensure Journey Marketing activities reflect their broader vision and priorities.
  • Maximize the sell-in of our devices (e.g. Tiles and Pet GPS) to our 95M+ app users leveraging lifecycle channels, native product surfaces and our owned advertising footprint (we are an ad publisher).
  • Set a compelling vision for our next chapter of lifecycle marketing, rooted in programmatic, personalized and AI-driven approaches.
  • Partner with Finance and Analytics leadership to create a best-in-class framework for performance reporting and the surfacing of actionable insight. Create and lead forums for sharing these insights with leadership and other vested constituents.

Requirements

  • 15+ years of successful experience in marketing with at least 5+ years of journey oriented marketing experience.
  • Proven track record of building multiple modern lifecycle marketing programs that are highly programmatized and personalized.
  • Subscription, hardware and app experience strongly preferred. Freemium model experience is highly beneficial.
  • DTC ecommerce marketing experience strongly preferred.
  • Deep understanding of marketing insights & analytics methodologies and tools, from attribution to A/B and multivariate testing and beyond.
  • Exceptional x-functional collaborator including experience collaborating with C-level partners.
  • Stellar communicator. Can distill complex stories down and communicate persuasively in both written and verbal modalities.
  • While data-informed, must also embrace the grayscale nature of marketing and complement empiricism with judgment and intuition.
  • An exceptional leader of people and someone who truly buys into our values.
Benefits
  • Competitive pay and benefits
  • Medical, dental, vision, life and disability insurance plans (100% paid for employees)
  • 401(k) plan with company matching program
  • Mental Wellness Program & Employee Assistance Program (EAP) for mental well-being
  • Flexible PTO, 13 company-wide days off throughout the year
  • Winter and Summer Weeklong Synchronized Company Shutdowns
  • Learning & Development programs
  • Equipment, tools, and reimbursement support for a productive remote environment
  • Free Life360 Platinum Membership for your preferred circle
  • Free Tile Products
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
journey marketinglifecycle marketingprogrammatic marketingpersonalized marketingA/B testingmultivariate testingeCommerce optimizationmarketing analyticsperformance reportingpromotional guardrails
Soft Skills
cross-functional collaborationcommunicationleadershipstrategic thinkinginsight sharingstorytellingpersuasionjudgmentintuitionvision setting