Life360

Senior Lifecycle Strategy Manager

Life360

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Salary

💰 $140,500 - $204,500 per year

Job Level

Senior

Tech Stack

CloudTableau

About the role

  • Design Master Journey Blueprints
  • Define customer needs, map journey logic, and set experimentation hypotheses for all new and evergreen lifecycle programs
  • Architect complete lifecycle journeys across device-first and app-first experiences for our global audience (onboarding, engagement, monetization, retention, winback)
  • Contribute to building global master blueprints and reusable, modular content templates for adoption across markets
  • Identify behavioral triggers, inflection points, and moments that matter in the member experience
  • Drive Experimentation & Causal Analysis
  • Partner with Growth Data Scientists and Analysts to design rigorous test methodologies with clear hypotheses and success metrics
  • Translate causal analysis results (LTV impact, incrementality) into new global "recipes" that can be scaled
  • Own an aggressive testing roadmap (10+ experiments per quarter) focused on learning and optimization
  • Interpret results through the lens of Customer Lifetime Value (LTV) and Average Revenue Per User (ARPU) drivers
  • Refine System Logic & Orchestration
  • Collaborate with Orchestration Managers, System Specialists, and MarTech Analysts to optimize automation systems
  • Ensure data quality, improve agentic decisioning logic, and refine behavioral trigger accuracy
  • Design cross-channel orchestration across email, push, in-app, SMS, and web, ensuring cohesive, non-duplicative messaging
  • While not a core tenant of the role, you will own and build flows in our CEP in the near term (Braze)
  • Define MarTech Requirements & Governance
  • Contribute to defining requirements for MarTech/CDP stack evolution
  • Own the canonical audience taxonomy and segmentation frameworks
  • Enforce technical governance to ensure global scalability and data integrity
  • Build Personalization Frameworks Through Insights
  • Independently analyze member behavior using analytics platforms (Amplitude, Tableau, Looker) to identify opportunities and diagnose problems
  • Synthesize quantitative data, qualitative feedback, and behavioral signals into actionable insights
  • Design audience segmentation strategies that balance scale with relevance
  • Partner with Data Science to define and operationalize propensity models for targeting, suppression, and decisioning
  • Collaborate Cross-Functionally
  • Partner with Product, Data Science, Analytics, and Engineering to shape member experiences
  • Work with Marketing Ops to translate strategic blueprints into executable automation workflows
  • Collaborate with Product Marketing and Experience Design on lifecycle architecture and messaging frameworks
  • Influence product roadmaps based on lifecycle insights and member needs
  • Own Business Outcomes
  • Drive measurable impact on key metrics: retention, LTV, conversion, engagement
  • Connect journey design directly to business goals through rigorous measurement of incrementality and causal impact
  • Report on performance, diagnose underperformance, and iterate quickly.

Requirements

  • 8+ years in lifecycle marketing, growth marketing, CRM, or related fields with a focus on strategy and orchestration (not solely execution)
  • Proven track record designing and scaling automated lifecycle journeys in consumer subscription or membership businesses; bonus points for e-commerce experience
  • Deep understanding of marketing automation platforms (Braze, Iterable, Salesforce Marketing Cloud) and how to architect logic within them
  • Proven experience in journey mapping
  • Demonstrated success in being a part of a transformation or evolution from manual to automated program
  • Strong portfolio of measurable business outcomes driven by lifecycle strategy.
  • Advanced understanding of Customer Lifetime Value (LTV) and Average Revenue Per User (ARPU) drivers
  • Rigorous experimentation mindset with experience in causal inference, incrementality testing, and statistical significance
  • Fluent in analytics tools (Amplitude, Tableau, Looker) – you pull your own data and don't wait for others
  • Can diagnose why metrics moved, isolating variables, accounting for seasonality, distinguishing correlation from causation
  • Translate complex data into clear, compelling strategic narratives that drive action.
  • Think in systems and logic trees – you design "if/then" programmatic decision flows that scale
  • Understand behavioral triggers, timing, and context in determining next best actions
  • Design segmentation and personalization frameworks that enable autonomous decisioning
  • Cross-channel orchestration mindset, designing experiences that span multiple surfaces seamlessly
  • Balance nurture (relationship-building) with conversion (driving action)
  • Excellent communicator who can influence without authority
  • Comfortable having peer-level conversations with Data Science, Product, Engineering, and MarTech teams
  • Can translate technical complexity into clear strategic narratives for leadership
  • Teach and elevate others: you raise the bar for lifecycle thinking across the organization.
Benefits
  • medical, dental, vision, financial, and other benefits

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
lifecycle marketinggrowth marketingjourney mappingcustomer lifetime value (LTV)average revenue per user (ARPU)experimentation mindsetcausal inferenceincrementality testingsegmentation frameworkspersonalization frameworks
Soft skills
excellent communicatorinfluence without authoritycross-functional collaborationstrategic narrative developmentanalytical thinkingrelationship-buildingdecision-makingproblem diagnosisteaching and mentoringadaptability